Apple's (AAPL) Future Products Revealed...And Steve Jobs Clearly Needs Your Help
Forrester Research is the latest to peer into the future and come back with a list of future Apple (AAPL) products, which we've described below. The big thesis? Apple's going to build the array of electronic devices that will clutter the wireless home.
Is Forrester right? Are they missing anything? You always rave about how Apple is the greatest company in the world, so this is your chance to make sure it stays that way.
Be honest: Are you really going to obsess about the release-date of an Apple 3G wireless clock radio? Weigh in here, and you can help nip those dumb-ass Apple product plans in the bud. More importantly: You can tell Steve Jobs what you want, and maybe he'll build it for you.
Apple's Secret Future Products, Forrester Version (As Told By the WSJ)
Digital Picture Frames. "wall-mountable digital picture frames with small high-definition screens and speakers that wirelessly play media, including photos, videos and music, stored on a computer elsewhere in the home. Such products already exist, but Apple could put its own twist on them -- for example, by adding its design panache and a touch-sensitive screen that lets viewers flip from image to image with a finger swipe, a la the iPhone."
Apple clock radio. Pipes in music and other media across a home network.
"AppleSound" universal remote control. "Lets users browse their music collections and change the songs playing through their stereo as they stroll around the house."
Genius Bar people make house calls. "Apple could extend into the home the technical assistance currently offered by "Genius Bar" personnel in Apple retail stores."
Okay, excuse us while we yawn. This is the best Forrester could come up with? Let us pray that it's not the best Steve Jobs can come up with.
You want Apple's stock to keep rocketing higher? Then you're going to have to help Steve do better than this.



They definitely need to come up with cooler stuff, but I guess along the way it wouldn't hurt to see some asthetically pleasing replacements to mundane everyday stuff like my old wood-paneled GE Clock Radio.
It has always been a dream of mine to have every one of my electronic devices be compatible. I guess this is a step in the right direction.
Keep working though, Apple!
Also, I agree that list is amazingly boring.
But Forrester be damned-- If there's one thing the past years had taught us, never bet against Jobs. Save only the Mini and a few other duds, their homeruns and batting average is amazing for any company, and you can bet they need not waste their time on boring stuff when there are loads of other things people are going to drool and salivate and throw their checkbooks at that Jobs and Co. can build.
iKitchen – big shiny white box combining best of appliances, vending machine, and robotics. Load up with raw groceries, download library of top recipes from Bobby Flay to Sara Moulton and yes, Rachael Ray, select dish, and it automatically prepares dinner for you.
iBathroom – use iClock to program a daily routine that will automatically fill up bathtub or turn on shower to preselected temperatures, dispense loaded-up toothbrush, heat up tile floor, and warm up toilet seat on cold mornings.
Are we getting more lazy every day?
The iPhone will be a universal remote control of sorts eventually, but that's an evolutionary issue, not a "new product".
Keen folks (i.e. long term investors) can see where AAPL is going. It's pretty lame of you to ask them to write your column for you, though.
you can thank me later steve
Of course this won't be needed once Apple develops iFusion, the portable, personal fusion reactor...
1) Integrate home management into Mac ecosystem--Bluetooth or WIFI thermostat; My car talks to my iPhone which talks to my Mac which talks to my "online car database" similar to Nike+iPod.
2) Create touch tablet and base - similar to Star Trek tablets. I will be able to sit at breakfast and browse through the news, mail, have quick video conference... And the tablet (iPod Touch but 6"x9") will support Bluetooth keyboard and mouse - in addition to touch and voice dictation;
3) Better .Mac with more syncing of all Apple intelligent devices (Mac, iPhone, TV, car, house management).
4) Much better Mac OS with many human interface enhancements(more touch, more voice recognition), and extended integration of tools similar to iLife. Maybe some medical monitoring integration (extension of iPod + Nike running sensor concept).
5) More personal communications enhancements (better IM & video conferencing), better content editors/publishers.
6) iPhone as portable desktop extension and house remote control;
7) More shared workspaces between (remote) family members (extensions to .MAC and iPhoto...).
8) Smarter specialized browsers - like iTune music software which is a special purpose web (XML-based) browser.
8) No Apple picture frame on the wall -- too passive;
9) Better location aware applications - extending the iPhone's ability to figure out where it is and to act differently in different locations. For example, when in school, theater, concert - switch to vibrate and turn volume of ring to "very low".
10) iPhone purchasing - place orders prior to arriving at a store or restaurant - so the items are ready for you (that is after checking the inventory automatically).
11) Better security - hardware will be able to validate users through a variety of sensors.
12) No Apple television set - because TV as we know it today won't exist in 5 years. Replaced by on demand downloadable video and distribution to may devices in the house. TV will follow radio, music and newspapers in a slow but steady decline as devices better suited to peoples needs emerge from Apple.(Like the iPod).
The don't enter those markets because Apple is a hardware and software company; the skillful combination of the two does not exist elsewhere, and Apple does best when it takes advantage of that.
The next obvious product would be a brand extension something like a MacBook Mini priced around $750, basically the Mac version of the EEE.
The next major product release would be a reader. The form factor would be slightly smaller that the screen of the Kindle and would be a touchscreen interface. It would sync to iTunes and will play music and video.
Looking even further out I expect Apple to attempt developing a new gaming platform, something like what the Wii has done but with a superior user interface. They are already developing relationships with gaming developers to launch titles for the iPhone, this is just step one for Apple.
The bigger and better the corporation, the shorter the mission statement focusing on the service it provides. For instance, Amazon’s mission: Sell stuff. Ebay’s: Resell stuff. Google’s: Advertise stuff. What’s Apple’s mission? I think Apple needs to focus on a two word mission as well: Purchase stuff. How? Based on its iTunes/iPod/Phone successes, it can pair the iPod with an iChoices app to do all the tasks related to handling our money: order, purchase, track, reconcile, budget, plan.
Apple: Take on the banks. They are even more outmoded and unhelpful than the music guys. As client/web software the iTunes Store is more than halfway there. It requires an Apple Money client, to replace Quicken, along with all the services that Apple can build in related to finances: banking, investing, ebillings, etc. Considerations:
* Apple wants to sell electrons—music, video. (Amazon would like that also.) Money is like music today—almost completely electrons.
* Apple does best when it can run a content stream through its hardware: Music, now video. Money may be the ultimate content stream. It's certainly the ultimate revenue stream.
If anyone can make money handling cool, it’s Apple. Imagine our money watched over by software of loving grace.
http://gallery.mac.com/stevenagel01#100085
There is no freakin' way that Apple is going to go into the EVER so lucrative Alarm Clock business. Give me a break.
I just wrote a piece on this ridiculousness, so feel free to check it out.
http://justinflood.com/?p=126
don'cha think?
I would also expect the Iphone to include capabilities for contactless payments a la Mastercard PayPass.
It would be nice to be able to have video Ichats via my television and a camera/ mic that plugged into my Apple TV
Finally, the home automation / monitoring market is up for grabs and could use a player with a consumer perspective. Even being able to set a thermostat remotely and save energ is extremely complex and the UI on programmable thermostats is not exactly intuitive or flexible.
Check out the full post if interested:
Wall Widgets: Fixed Wireless at Home
http://thenetworkgarden.com/weblog/2008/05/wall-widgets-fi.html
Cheers,
Mark
I recommend readers first figure out which kind of company Apple is, then keep the Forrester report handy for a toilet paper emergency.
YES! That is pretty much my dream. I want everything I own to work in unison. I could care less who does it, and I'm not an Apple fanboy, but if anybody can put together my dream system the right way, I feel like it's Apple. Let's face it, if your phone ran your copmuter, thermostat, car, window shades, stove, tv, radio, gps, alarm clock, restaurant reservations, etc., and that phone was running Windows, the world would as we know it would come to a crashing halt. Not to mention all your stuff would be kinda ugly...
GO STEVE GO !
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Simple. Many years ago I remember Steve Jobs being asked about competing with Microsoft, and he indicated he felt Apple's biggest competitor was not Microsoft, but Sony.
Wanna know what Apple will go into next? Look at Sony's lineup and think to yourself "what product in their lineup would be a logical extension of Apple's current product lineup?" Given that each product Apple sells is first rolled out as a premium product, then the product moves down into versions that have greater reach.
Possibilities include a PSP killer (which would depend on the success of video games for the iPhone/iPod Touch) and audio electronics--essentially an iPod for your car. A flat-screen Apple TV which contains an Apple TV (yeah, that's a bit odd there) is also a possibility, but given how hard content people are fighting Apple, I suspect that isn't going to be happening anytime soon. And I doubt Apple will be releasing a PS3 killer anytime soon, either--given how hard it is to make money in that industry.
2. These solutions need to be turnkey systems, free from a requisite IT priesthood.
3. Entertainment as content is a huge driver. So video delivery is clearly high on Apple's list, tho' it's still working out the kinks in the system.
After that, what? Surely games.
Ultimately I hope that games evolve into an educational revolution—wherein we learn that learning is be the greatest pleasure of all.
Penultimately comes the money solution I mentioned above.
* Add HDR, high dynamic range imaging, onboard the camera. If you ain't seen it, check out Hydra or Photomatix. HDR makes great postcard photographers out of anybody. Can you say "photography for the rest of us"?
* Let me HDR my shots immediately while in the field. When I bracket a shot, make it happen automatically. Let me see it on a big bright screen.
* Put multitouch on it, so I can blow up the shot and see if I caught the spinach in Aunt Gertie's teeth. So what if it means building in OSX; so does creating the Touch.
* Let me mail and sych my photos directly from the camera with WIFI.
* Add Ive's design touch, a great lens, image stabilization, burst mode, no shutter lag, a 1.6 sensor, and an uncompressed file setting. Sell it for under $750 list, $650 street, and send me the invoice.
Can you say unique selling proposition?
They will get more customers
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