2-D Mobile Barcodes Coming To Apple iPhone Next Month

Dan Frommer said:

Turn your iPhone into a CueCat!

pigeek (URL) said:

I have two :CueCats in my technology museum:
http://pigeek.blogspot.com/2008/05/icat-iphone-cuecat.html

Sean said:

Hm, looks like this is only reading EZCodes, at least from watching the video. Does it read QR Codes? if not, iPhone users probably still want to stick with iMatrix or something that can. I hope it does in fact read QR Codes.

Dan Frommer said:

May. 19, 5:12 PM

@Sean: Good point. Checking right now with ScanBuy to see if it supports full QR in addition to EZCodes.

Dan Frommer said:

May. 19, 5:54 PM

ScanBuy says: The ScanLife application supports QR Codes, EZcodes and Data Matrix codes. That help, Sean?

Rick said:

May. 19, 8:40 PM

ScanLife supports the multiple code symbologies in the non-US markets but has only been supporting EZcodes in the US market (as told to me by ScanBuy). Have they changed their US plans to support all symbologies?

streetstylz (URL) said:

May. 19, 9:56 PM

The :CueCat was a revolutionary product launched back in 2000 that came way before its time. It had tremendous disruptive potential from a technology standpoint, but the drawback with the :CueCat was that it was a “tethered” device — meaning the user could only scan barcodes while seated in front of their personal computer. The customer had no mobility and could not take the device with them.

Did you know the company behind the :CuCat, Digital Convergence, licensed the patent portfolio of NeoMedia Technologies before launching the :CueCat? Flash forward to today, mobile barcode reading is an everyday part of the popular culture in Japan. The technology is just now beginning to emerge in Europe with North America not too far behind. The reason why mobile code-reading is flourishing today, is because the mobile phone is portable and it can be carried with you at all times.

NeoMedia is the company behind the mobile code-reading application, NeoReader. Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

Currently in Beta, a public release of the NeoReader iPhone application is anticipated very soon.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

Chris said:

May. 20, 2:50 AM

While ScanBuy on iPhone is cool, technology has moved past bar codes in this space. This company called Thrrum is offering a solution which is available on just about any phone in the market today.

Follow the link -
http://www.mobilemarketingwatch.com/915/thrrums-mobile-visual-search-via-mms-technology/

Andrew said:

May. 20, 5:22 AM

What separates Thrrum from all the other mobile visual search companies?

Mobot
SnapNow
Vodafone's otello
Google's Neven Vision
Evolution Robotics' ViPR®

Jose Marinez (URL) said:

May. 20, 9:37 AM

The king of 2D code readers for the iPhone is iMatrix - more than 300,000 downloads. Not only that, it's the only universal reader out there with support for just about every format under the sun. The official iMatrix app will be available next month as well via the iPhone App Store. The beauty of the iPhone App Store is that everyone is on equal ground - even a little company can compete with the giants in the industry!

streetstylz (URL) said:

May. 20, 9:49 AM

iMatrix is NOT the only universal reader out there.

The NeoReader iPhone application is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links.

Todd said:

May. 20, 10:57 AM

QR Code adoption in the US is long overdue. I expect them to become fairly common within the next three years here, however, and that's none too soon.

Jose Marinez (URL) said:

May. 20, 2:21 PM

Hi streetstylz,

I'm sure that right after the release of the App Store there will be more universal readers, but at the moment I haven't seen one with current distribution that iMatrix has. I can't find a download for NeoReader anywhere, do you have a link?

streetstylz (URL) said:

May. 20, 2:30 PM

Hi Jose,

Currently in Beta, a public release of the NeoReader iPhone application is anticipated very soon.

http://streetstylz.blogspot.com/2008/04/turn-your-iphone-into-mobile-code.html

http://streetstylz.blogspot.com/2008/04/neomedia-brings-neoreader-to-iphone.html

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

Mike B (URL) said:

Jun. 04, 12:52 PM

The Apple iPhone 2D Barcode Scanner and it's apps blow the new Nokia away.

dean collins (URL) said:

Jul. 19, 2:11 PM

Posted first at;
http://deancollinsblog.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html

Oh Wow breaking news - It's a great freaking day for the EFF :)

U.S. Patent Office Rejects All Ninety Five NeoMedia Patent Claims
http://theponderingprimate.blogspot.com/2008/07/us-patent-office-rejects-all-ninety.html

Hey Streetstylz and all you other Neomedia flunkies - when you read this post think of me :)

This is a really big deal - 95 out of 95 patent claims all rejected, wow this is too cool and has put a smile on my face for the whole weekend.

Wonder what Ogilvy (and others) are thinking backing the wrong 'indirect' technology now. When Neomedia go bankrupt or are countersued out of existence all those marketing campaigns will cease to work and all the time and effort invested will be wasted.

Direct connect 'license free' QR codes are the way to go - paying license fees for a technology that Denso open sourced and made free in the 1990's is just dumb.

For those of you that want to read more detail check out the EFF site that links directly to the USPTO ruling
http://www.eff.org/deeplinks/2008/07/u-s-patent-office-rejects-all-ninety-five-neomedia

Regards,
Dean Collins
www.Cognation.net

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