Reality TV: The Web's Killer App

Michael Learmonth | April 4, 2008 8:00 AM

american-idol.jpgThey were once thought to be a fad, but they turned into some of the most durable franchises on television. And for all the many factors keeping reality shows on TV--high ratings, low costs, no unions to deal with-- add another: they kill on the Web.

Just look at the top TV Web properties last week, according to Hitwise. The top five, and seven of the top 10, are based on reality series. Why? We'd guess that the format of the shows, which ask viewers to vote, call in tips, or pick a side, make for naturally sticky, interactive Web sites.

CBS's top show on TV may be "CSI," but it gets a fraction of the traffic of "Survivor" or "Big Brother" on the Web. And with ad dollars shifting to the Web, it's another reason the search for America's Next Top Reality Show will remain a top priority for the networks.

Hitwise market share:

realityshows.jpg

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17 Comments

jason (URL) said:
that only shows the broadcast network tv show websites. i bet the #1 overall tv show website was mtv's america's best dance crew, which had its season 1 finale on the 27th. there were 38 million votes cast for the final 2 dance crews. that show was truly a phenomenon. JabbaWockeeZ are ridiculous.
Ryan said:
how about reality shows for the cable tv dot coms?
Steve said:
Henry

I am heading to manhattan next month to pitch the perfect show that you described in this article. If you have any contact names that you think I should know about and it helps lets just say everyone will win.(including your readers)

Steve
Frank Ruscica (URL) said:
Or maybe a reality-based sitcom?

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