One Last Pre-Earnings Google Data Point! (Not Good)

Henry Blodget | April 17, 2008 2:57 PM

Leading search engine marketing firm Efficient Frontier released a survey of Q1 client spending across Google (GOOG), Yahoo (YHOO), and Microsoft (MSFT).

The upshot: Spending on Google was up year-over-year in Q1, but only by 10%-15%. Spending in the financial category was down. This reconfirms other gloomy Google reports from Efficient Frontier this quarter.

From the report:

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10 Comments

stone said:
efrontier is not doing well as a company. not sure how that effects their data. their ceo left *quietly* sometime over the last few months, highly unusual for a start-up before a liquidation event.
PVS said:
That's odd, I heard exactly the opposite. I heard they brought in a new CEO in order to take the company to liquidity event. Ellen did her job and now it's time to hand the reigns to someone who's been through an event.

yeppo said:
yes, they are doing a great job... just do the opposite of what their data suggests. i'm glad i saw this post after the markets closed :P
Searchquant (URL) said:
Disclosure: I worked at Efficient Frontier for 4 years.

Efficient Frontier is doing extremely well in the SEM space. I say that having worked there and now as a competitor to them. Stone, you need to check your facts.

There is no issue with EF's data, other than that half-informed investors tend to read into the data as fits their bet. As with Comscore's data, you need to really understand the SEM industry and Google's system to make sense of the data that any third party measurement or SEM firm puts out. Don't expect SEM's to understand how their industry blogging is going to be interpreted by the investment blogosphere.
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tammie (URL) said:
640-802 / 650-251 / 70-642 / 642-456 / 640-863 / 642-105One Last Pre-Earnings Google Data Point! (Not Good) Easy to please. I'll do whatever you want.But just don't bother me anymore.Stop picking on me.

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