Nokia Exec: Mobile TV Stalling (NOK)

Dan Frommer | April 11, 2008 2:35 PM

Add Nokia (NOK) to the list of companies lamenting lower-than-anticipated interest for mobile TV services. "Roll out is slower than also we anticipated a couple of years ago," Niklas Savander, head of Nokia's Internet services unit, told a conference in Helsinki, Finland, Reuters reports.

Nokia has been for years promoting television broadcasts to cellphones and its digital video broadcasting handheld (DVB-H) technology won EU support earlier this year, but only a few operators in Europe have opened any TV broadcasting services.

"We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads," Savander said.

We assume that means people are interested in downloading video to their phones (or to their computers to "side-load" onto their phones) to watch later, versus a live, pre-programmed stream. If so, that's good news for Apple (AAPL) iTunes-like services. And more bad news for companies like Qualcomm (QCOM), whose CEO Paul Jacobs admitted last month that his mobile TV offering, MediaFlo, isn't attracting much attention, either.

In general, we're attracted to the idea of watching some video on our phones. But we think bite-sized, on-demand "snacks" make much more sense than long-form, broadcast programming.

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14 Comments

Brian Wilson said:

Apr. 11, 3:44 PM

All the more reason for Adobe to make sure they get the flash player on mobile phones!

bobthegreat said:

Apr. 11, 6:38 PM

Don't believe the Nokia cool-aid. DVB-H is stalling. It may be dead. Mediaflow is a bust in the US (ask why VZW has not publicized subscriber numbers).

But, but DVB-H and Mediaflow are not the same as mobile TV. About 5.5Bn people in the world still get analog TV, and will continue to get it for many years. And analog tv on handsets are doing great in Asia. More than 5MM shipped in the last year or so.

DVB-H and Mediaflow will still be struggling, while analog TV on handsets takes off in Asia and emerging markets. Watch it.

B

Jim Ayson (URL) said:

Apr. 11, 8:44 PM

Hey, don't knock it till you try it. Smart Communications in the Philippines has had a DVB-H service for the past few months called MyTV. It's a lot clearer than streaming video or even flash video on the mobile, it's live - and it's handy for watching news and sports (catch the game wherever you are) as they happen. Rates are about $10/month on top of your plan for unlimited TV.

Jim Ayson (URL) said:

Apr. 11, 8:46 PM

I forgot to add a URL for the service. Check out http://smart.com.ph/Corporate/Newsroom/SmartMyTVLifestyle.htm

Erik Schwartz (URL) said:

Apr. 13, 12:30 PM

Americans like big TV's.

lesole mogorosi said:

Jun. 09, 6:31 PM

i am interested in buying a nokia with a tv

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