MySpace Snubs Fox, Gives Space To NBC News

Michael Learmonth | April 22, 2008 8:25 AM

myspace_4-21.jpgHere's one very odd marriage: News Corp's MySpace is partnering with NBC News, and not corporate sibling Fox News, for political coverage and analysis through the election. As of Tuesday, NBC News video with personalities like Brian Williams, Tim Russert and Chris Matthews took up prominent placement on MySpace's Decision '08 political news section, and got their own MySpace pages.

So, why isn't MySpace partnering with its News Corp. (NWS) corporate cousins over at Fox News, or the WSJ, for that matter? “We work with companies that are in family and out of family all the time,” Lee Brenner, executive producer of political programming at MySpace, told the Hollywood Reporter.

The deal includes video from the MSNBC cable news channel, though no sign yet of Keith Olbermann, who made a name for himself bashing FNC's Bill O'Reilly. The MySpace-NBC deal is similar to the ABC News-Facebook partnership struck last fall.

 

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21 Comments

Keith (URL) said:
We will partner with FOX any old time, but more entertainment please.

http://zoogatv.com/
MikeM (URL) said:
News Corp/Fox is good at serving entertainment to the MySpace demo (ie. The Simpson's) but Fox News is a turn off to that demo.
NBC caters to the Democrat youth following the Obama phenomenon so it makes sense to feed your demo with video and news from a source your audience will accept.
Or, NBC wants MySpace and they are test driving.

I prefer Fox News over MSNBC personally but they are covering the Pres. election better at the moment.
Olbermann makes my skin crawl.
steve said:
Yeah fox news sucks. It lies and brain washes you.

So glad that NBC is doing it instead.
Steve B said:
Chris Matthews? ewwww.

Too bad we can't get any news channel that offers just news without all the commentary.
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