Facebook's Sheryl Sandberg Talks, Says Nothing

Peter Kafka | April 24, 2008 7:01 AM

Here's a good story you won't be be reading about today: What new Facebook COO Sheryl Sandberg told a roomful of journalists last night.

Sheryl was the featured guest at an event thrown by the Financial Times, which we gather was organized to remind business writers, pr folks and the like that Pearson's business newspaper exists (it's huge in Europe, but has never really cracked the US). So what'd she say at the soiree, held at Rockefeller Center?

We can't tell you, because we weren't invited (sniff). But the reporters who were there can't tell you because the event was "off the record," one of them tells us. Who played along? A lot of people: Folks from Reuters, the NY Post, Portfolio, Paidcontent and the Huffington Post were all in attendance, but chose not to tell their readers.

Then again, Sheryl's no dummy: She understands that the only surefire way to truly keep something off the record -- especially if you're addressing more than one person -- is to not say it at all.

Or say something so vague that it doesn't matter. Sheryl talked about how "social networking is going to affect media in some as-of-yet-unknown way," we're told. "It was the most content-free 8 minutes imaginable." Mum's the word!

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10 Comments

Connie (URL) said:

Apr. 24, 7:32 AM

Very Clever. Let's see, ... Social networking, ... affect media ...??? Who would have thought>

jenkins said:

Apr. 24, 9:28 AM

Never been impressed by Sheryl Sandberg. Sorry.

babbler said:

Apr. 24, 9:40 AM

If she said anything of substance, no one was listening.

z0l0ft said:

Apr. 24, 4:05 PM

What do you expect? She is the CEO of a company whose current financial success is the equivalent of a lottery win. No one planned it, there is no future for them. Soon another web destination will relegate them to the nothing pile.

iwasthere said:

Apr. 24, 4:38 PM

Honestly: the acoustics were so bad that I doubt more than a handful of people heard what she had to say. The FT rented a beautiful room, but they should know better than to try and make a cocktail crowd listen to long speeches.

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