Eric Schmidt: Google Has Secret Plan To Mint Money With YouTube (GOOG)

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ericschmidt.jpgCNBC is hyping a Eric Schmidt/Maria Bartiromo interview that airs today at 4pm, but they're already released the transcript from the chat, taped yesterday.

Predictably, there are no shockers: Eric stays on message about Google's growth opportunities, costs, etc. He says the DoubleClick integration will take about six months. And he says he doesn't have any idea what will happen with Microsoft-Yahoo, but sure hopes Steve Ballmer doesn't get his way. Etc.

Most interesting to us: His allusion to new, previously undisclosed plans to extract money out of YouTube, which cost Google (GOOG) $1.65 billion in 2006 but hasn't generated more than a trickle of cash to date:

BARTIROMO: Which is a huge priority, clearly. A lot of people feel like this is an amazing opportunity for you. So, as far as monetizing that business on YouTube, do you think that takes a year? Does it take the next five years? What's your time frame on that?

Dr. SCHMIDT: We believe the best products are coming out this year. And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying. But we have a number--and, of course, Google is an innovative place. The Yahoo! team are trying various new forms of advertising, ones which are much more participative, much more creative, much more--much more interesting in and of themselves. Google believes that advertising itself has value. The ads literally are valuable to consumers. Not just to the advertisers, but the consumers.



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44 Comments

Neek said:
Jerry Maguire call. Can't wait till he shows us the money.

alan p (URL) said:
Unless this new form of ad delivers a) ROI positive results for direct response marketers (which I assure you it wont) or b) a better place/context for brand advertisers to put their advertising $ (which it won't), earning significant ad revenue off of user generated videos will be a long tough road for youtube.com et al...

Venkatakrishna Nalamothu (URL) said:
So, adsense publishers like can make more money along with Google. I need more clarifications over his plans.

yankini said:
Yahoo! team? or you mean You Tube team?

Rebecca (URL) said:
You know a site is huge when people can make a living off of it. Many people are using "Tube Toolbox" (http://www.TubeToolbox.com) to promote themselves on YouTube and get famous. The fame actually leads to legitimate careers in many cases.

iknow said:
object recognition in videos allowing users to interact with videos by clicking on items of interest, supplemented w/ads sourced from the vast adwords advertiser base

Jordan (URL) said:
wow that was pretty vague. I'd say only about 20% of the products claimed by the major internet players as the latest and greatest ever turn out to be much at all.

insider said:
i'm way long GOOG but in this particular case, i think that though mr schmidt implies "adsense" one should hear "nonsense"

sam said:
agree with "iKnow." bet my *** it must be adwords and adsense ads supported by some visual content recognition software. here's what's next- they start rating your description content according to its relevance to the video content...

srini kumar (URL) said:

you folks are all cynics ! you sound like apple insiders talking smack about the apple store before its launch or something.

google's about due for another home run sometime around now. after all they're the folks behind adsense. if schmidt says they're going to monetize, they'll monetize. cool !!!


Shelly Jacobs said:
I think I KNOW exactly what Eric Schmidt has in mind, but won't say publicly [and, no, I do not own Google stock nor options or warrants on same].

Saying that, [hint] look toward a NEW category of advertising presentation as contributing toward satisfying societal needs, e.g., food, energy, housing, employment, stable medium of exchange, education, health care, overall well being, all upon real-time dynamic dash board rate cards with real-time duplex interaction of information, consumption, and compensation statistically analyzed to the Nth degree. Though, have to say, there are enablers who are a bit ahead of Google's curve . . . who are buyout candidates.


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Eric Schmidt (URL) said:
Making money from YouTube is not as difficult as you think. It comes back to traditional marketing. As you may have noted, we have begun testing Amazon/iTunes downloads on the site as of late.

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