Cox Buys Ad Network Adify For $300M

Alex said:

Nice return for the investors almost 10X. What are the revenue "guesstemites"?

Rimmy said:

There is no way this is a true story. No nope noway.

I don't see them in your SAI 25, released today, and if they sold for $300 Million, plus earn out, they must be worth close to $400-500 Million? I guess this is a prank.

It couldn't be that your SAI 25 is not accurate?

jenkins said:

Apr. 29, 7:53 AM

they have spotrunner and powerset on the list, both companies have "spotty" records.

Randy said:

Apr. 29, 7:55 AM

Despite what the story says, Cox sold it's stake in the Discovery Channel a year ago. In exchange, it obtained The Travel Channel.

Michael Learmonth said:

Apr. 29, 9:39 AM

@ Randy: noted. Thanks for catching.
http://corporate.discovery.com/news/press/07q2/cox051407.html

Sandman said:

Apr. 29, 11:03 AM

I find the $300 mm number hard to believe. Of course, no mention of deal size in the official press releases. $300 just does not compute...

Russ Fradin (URL) said:

Apr. 29, 11:07 AM

We did confirm the price in the AP story, see http://blog.adify.com/2008/04/adify_joins_cox_enterprises_3.html.

Russ
CEO, Adify

Russ Fradin (URL) said:

Apr. 29, 11:31 AM

We did confirm the price in the AP story, see http://blog.adify.com/2008/04/adify_joins_cox_enterprises_3.html.

Russ
CEO, Adify

Bubba Gump (URL) said:

Apr. 29, 2:04 PM

Seriously?
$300K on less than $1M per month - I've got a bridge for you in Arizona that collects $10 a day in tolls.
A perfect example of why I pay $180 a month for cable that should cost me $20. They're paying 30x value, why should we right? Clowns...

Bubba Gump (URL) said:

Apr. 29, 3:13 PM

Brant (URL) said:

May. 03, 2:03 PM

This is a crazy overpayment that smacks of desperation to get into this market unless it's MOSTLY an earnout. Adify's technology is inferior, and it has a sales team and some account managers. The revenue numbers obviously aren't there, the scale certainly isn't - so what's so wonderful about what they have?

Seems the old guard don't have much of an answer to this "internet advertising" thing.

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