Adobe Gears Up Ad Supported Video Service

Michael Learmonth | April 4, 2008 2:01 PM

tilatequila.jpgAdobe is starting public trials of its ad-supported video service with CBS and MTV as partners, Reuters reports. Adobe didn't tell Reuters much about it, other than it will be delivered via the Adobe Media Player, which was released in beta form in September; a final version is scheduled for the second half of 2008.

The Flash-based software allows viewers to watch shows while not connected to the Internet. Shows are downloaded in encrypted form along with advertising, via RSS-like video feeds. At the time of the beta release last year, Adobe said it had content deals with CBS (CBS), Yahoo Video (YHOO), PBS and blipTV.

Reuters said Adobe (ABDE) would be offering "subscriptions" to CBS programs such as "CSI," "Survivor" and "Big Brother," and that it also has a partnership with Viacom's MTV (VIAB).

One thing we don't know: How soon will shows be available on Adobe's player? The same time they air? (Least likely.) Shortly after? Or the next day, like they are on Apple's (AAPL) iTunes store?

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39 Comments

jason (URL) said:
How does tila nguyen have anything to do with this post? because she has a show on a viacom owned channel? strange choice of image to go alongside the text.
ashkan karbasfrooshan (URL) said:
We're (WatchMojo.com) included in the lineup or content providers, as well.
Tim said:
There are very few things on the web that are more reliable than "pictures of breasts drive page views". Witness Valleywag's willingness to allow a prostitute to troll for clients on their site in return for her posts.

Apparently Michael knows this too!
Michael Learmonth said:
Legitimately, Tila Tequila is MTV's biggest star, her show was just renewed, and she'll be on Adobe's TV service. Would you prefer a photo of (Survivor host) Jeff Probst? Or how about a CBS logo?
Nicholas Carlson (URL) said:
@Tim, I was about to say the same thing. I totally clicked.
Tim said:
I didn't mean it as a criticism, sorry if it came across that way. More just a commentary on the state of the web!
ashkan karbasfrooshan (URL) said:
Actually, there should be at least one video of Tila Tequila on the Adobe player, this one:

http://www.watchmojo.com/index.php?id=5269
jason said:
i am probably the only commenter here who is in the key MTV demographic and i will say that she is most definitely not mtv's biggest star. the ratings for her show are easily surpassed by any episode of america's best dance crew, both in terms of live viewers and web viewers. its good to know that the older generation views mtv as a network that relies on tila to sell ads, because that most definitely is not the case.
jason said:
i stand corrected - apparently tila was the top rated show, LAST year. but in 2008, nobody topped JabbaWockeeZ. 7.9mm viewers for a MTV show + 38MM votes. ridiculous. also check out the facebook profiles and # of fans for both Jabba and Kaba Modern. surprised no tech/social media blogs have picked up on this at all.
Nick O'Neill (URL) said:
You totally got me with that picture ... great choice
Henry said:
Nice picture!
Peter Kafka said:
What does JabbaWockeeZ look like?
jason said:
touche. i agree that they do not have the eerily smurfish sex appeal of miss nguyen.
Max Low (URL) said:
If Adobe or others are looking to buy a domain name for this service, I have:

MovieHD.TV
VirtualHD.TV
and
SexHD.TV < I doubt that they want this one :)

/ Max
TigerStorm Inc
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