Survey: TV Viewers Ready To Come Back
Remember how the writers strike was going to change everything -- beginning with viewers' TV habits? Think again, says media agency Carat: A survey of TV watchers this week says 95% are ready to resume their old schedules as new shows come back on the tube.
But surely some people have abandoned their remote control for their mouse, right? Maybe, says Carat: Of the 5% of viewers totally turned-off by TV, a whopping 11% said they'd be watching more shows online.
One grain of salt: For the TV business, this is an unusually optimistic report. TV ratings have been in steady decline for years, and that only accelerated during the strike. Given that ratings for ABC, CBS and NBC dropped by double-digits during the strike, reclaiming 95% of its pre-strike audience would be great news.
See Also:
What Writers Strike? Viewers Bail On Web Video
Web Ad Buyer: Writers Strike Didn't Shrink TV Dollars
Web Video Audience Growing, But TV Dominant
Broadcast TV's Woes=Upside For Cable
Broadcast TV: Higher Rates, Fewer Dollars
i'm pretty sure you're wrong.
some broadcast network ratings have been in decline.
but overall, aggregate TV ratings/consumer usage has increased every year.
that is, human beings continue to spend more and more time per day/week/year/whatever watching TV.
there was some noise that maybe 2007 saw that seemingly endless trend halt or decelerate but i'm not sure that was readily agreed. if it is true, its probably only because there are still only 24 hours in a day -- if the average person is watching 7 hours a day of TV, it will be hard to increase that without abandoning sleeping
do you see different?
TV usage is up. Plain and simple:
http://tinyurl.com/34qwb3