Steve Jobs Helps Out An Old Friend In Need (AAPL, MSFT)
Cut to today: Steve announces that the red-hot iPhone will make its long-awaited push in corporate markets... via a licensing deal with MSFT's Exchange. This isn't quite symmetrical, because the deal won't move Microsoft's needle financially. But it's a big psychic boost: The maker of the world's coolest phone had multiple options in front of it -- and it went with its dowdy old friend. And because he's a gracious guy, he doesn't even require Bill, or anyone else from Microsoft, to share the stage when he graced them with his gift.
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IF Apple wanted, they could have created their own software for the Push Email features that works with existing technologies, maybe something like Funambol, (maybe iPush or iSync PUSH), AND hence also push Apple OSX Servers into the corporate world, something like what they did with the whole iTunes and iPod thing.
Also, Apple COULD have made a fantastic tie up with other Push Email vendors like Moto's Good, or Seven or Consilient etc.
Perhaps this move was designed to remove the myth that Apple's products are not 'open'.
AAPL went with MSFT because Exchange dominates corporate email. And you can bet they exhausted all other alternatives before bitting the bullet and selecting Activsync.
Are you kidding? Apple's attempt to push the iPhone into corporate markets would be a joke if it did not work with Exchange. Apple needed MSFT on this more than vice-versa. And why re-invent the wheel when you can license ActiveSync? Nokia did the same even though MSFT's Windows Mobile competes with Symbian. This is a straightforward business decision for Apple if what they seek is credibility and profits.