Oldsters: Give Us Our Web Back!

Peter Kafka | March 12, 2008 8:56 AM

The Times finds a handful of people who were big Netscape fans, or who still pay for AOL (TWX) dialup, or otherwise cling to the Internet of yore. One of them is 56, another is 81. But lest you think this audience should be dismissed, think again: There were more than a million Netscape users before AOL killed the browser this month, and some 9 million people are still paying a monthly fee to AOL (we know at least one of them well).

So why do they keep using outdated technology and paying for services they can get for free? The NYT offers up several diagnoses, but in the end we think it's fairly simple: They like the stuff they're already using. Couple that will results of a Burst Media poll indicating that people over 45 think the Web isn't designed for them, and there's a lesson in there somewhere.

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11 Comments

qz said:
well, i suspect that a good percentage the 9 million people that are still paying a monthly fee to AOL, are already on high-speed, but just don't have the 3 hours for the "AOL cancelling process" AOL makes it extremely complicated to cancel, & the way they do it is PURE SLEAZE

Steven Kane said:
Back at my company Gamesville, our mantra was:

"The average human being doesn't know the difference between cool technology and a broken computer."

Major business opportunities and rewards will always exist making life easier and less complicated for the human race.

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