'Robotripping' Videos On CBS, Brought To You By NyQuil

Michael Learmonth | March 25, 2008 11:31 AM

Now this is contextual advertising: A CBS News piece on the latest YouTube craze -- kids uploading video of themselves getting high on over-the-counter cough medicine-- brought to you, online, by NyQuil.

News analyst Andrew Tyndall spotted the NyQuil ad, which ran as a pre-roll attached to the CBSNews.com version of the story. The story first ran on the CBS Evening News on Monday.

The folks at CBS have caught on, though. By the time we watched the video, the pre-roll ad had wisely been changed to Verizon/BlackBerry. And the the embedded version below is brought to you by a variety of advertisers, none of whom sell products that will make you hallucinate if consumed in large quantities.

UPDATE: CBS says the ad for Vicks' NyQuil was rotating through a number of CBS News clips, but was pulled once the juxtaposition was brought to their attention.

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24 Comments

Jay Yarow said:

Mar. 25, 11:49 AM

I didn't know YouTube was around in the 90's. That's when Robotripping was news, right? I can't believe there is not a 3 6 Mafia interview in the story.

Peter Kafka said:

Mar. 25, 11:58 AM

Clever fellow. But too clever by half: The news here is the YouTubing, not the killing brain cells with otc cough medicine.

Joe G said:

Mar. 25, 12:02 PM

Nice...I just got a Vicks pre-roll. WAKE UP CBS!!!! Pull the pre-roll off already!

Jonathan Kennedy said:

Mar. 25, 12:14 PM

I think these may be the people who vote for Mike Gravel...

He has now effectively monopolized the "deranged mental patient" and "Robotripping" constituencies. Now, If he can sew up the Glue-sniffers, he'll win in an electoral landslide...

Jay Yarow said:

Mar. 25, 12:17 PM

Watched it again, I still think the 'news' is Robotripping. Youtube is a convenient way to demonstrate the effects.

Theo said:

Mar. 25, 2:51 PM

Funny - this page right now is a eBay add with dynamic results under the search term "Nyquill". For only $5.99 I can get 48 liquicaps!

Mr. Blodget you need to get control over your ad networks!

Scott Moschella (URL) said:

Mar. 26, 10:03 AM

Funny, I just got served a NyQuil ad at 10AM Eastern, Wed. Looks like it still hasn't been pulled in all cases.

Zippy said:

Mar. 30, 9:03 PM

Shout out to Ian Goodnight, the red head that's trippin 'hard'. Way to represent Akron!

Zippy2 said:

Mar. 30, 9:07 PM

I walk down that hall (the back hall of the Honors Complex at University of Akron) every day, but I've never tried rolling down it like Ian and his friends.

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Finally got to see the infamous University of Akron robo-tripper. I'm in the Honors College, I can't BELIEVE someone would do that, especially right there.

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