NBC Exec Shuffle As Comstock Returns To GE

Michael Learmonth | March 3, 2008 12:21 PM

bcWith Beth Comstock (SA 100 #28) returning to GE, NBC U is also doing away with her loosely defined role, distributing her duties to three execs who now all report directly to CEO Jeff Zucker.

Network sales chief Mike Pilot, also a GE import, adds oversight for the company's research department and now reports directly to Zucker. NBC research president Alan Wurtzel reports to Pilot.

Jeff Gaspin, president and COO of Universal Television Group, takes oversight of iVillage; president Deborah Fine will report to Gaspin "on an interim basis." Also, NBC U said, Gaspin will oversee the launch of its "virtual women's network" with Bravo Media, Oxygen Media and iVillage.

Taking control of all of NBC U's digital strategy: President of business development and strategy Salil Mehta, who came from Disney in 2007. NBC U chief digital officer George Kliavkoff (SA 100 #24) will report to Mehta.

Previously: Post: NBC's Comstock Really Going Back To GE

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With iVillage being rolled up into this "virtual women's network" with Bravo and Oxygen, I wonder if this women's network will be a stand alone property in Media Metrix and Netratings, or if NBC will roll up this network under the NBC property. As it stands right now iVillage is listed seperately then NBCU. It will be interesting to see how they position this new network with the measurement companies. I don't think NBCU is going to want to pull the other two properties out from NBCU to be listed seperately in this Women's Network because both are strong brands within NBCU. I do think NBCU would benefit more by including this new Women's Network as a sub-property of NBCU and then this way NBCU can point to a larger digital footprint overall.

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