Google (GOOG) Improves Search, Angers Big Sites. Go Figure
The next chapter in "Google Giveth, Google Taketh Away": A site-specific search bar introduced this month that appears under the results of large retailers and media companies. Google “new york times,” for instance, and underneath the main result for nytimes.com is another field that lets you to search the Times’ site directly.
That option has always been available to users savvy enough to use the "site:" search command. But predictably, some retailers and media companies are unhappy about the new tweak: That's because entering a query into the second search field brings you to a second search page, where ads for the sites' competitors sometimes appear.
The other problem, at least in theory: The sites don't get to steer you through their own search results. But we don't have much sympathy, at least for the likes of Best Buy, who have miserable search engines of their own. Google (GOOG) says it will work to keep competitors' results off of second pages, at least in some cases. But in the end, we think the solution is easy: Provide users with a superior search engine, and you won't have to worry about them using Google's.
I think people are just going to have to learn to roll with it and take advantage of the new tweak Google is offering.
Corporate accountability may not be official, but in an organic method it is already here.
I'm not sure if that's actually so great for users. What it'll mean is:
* Users will pay marginally more attention to the site ranked 1 because it has more pixel space and attention on the page
* Therefore as a percentage, users will pay marginally less attention to the sites ranked 2-10
To me, that looks like less choice - the great thing about google was that above all, it gave users choice, and speed, and none of the "helpful" suggestions that all the other search engines did. As a user I find it annoying - it's a tipping point where Google ceases to just give me the information I want but instead seems to prescribe the information that I *should* want.
Well, if all else fails, they can always resort to the opposite: start putting up ads in their competitors' sites.
Obviously only Google can really win with that, but that's another story.
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