Google Queries Decelerated in February--Comscore

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More fodder to support Google (GOOG) Q1 revenue concerns: Comscore's February report says U.S. query growth decelerated again in February.

ericschmidthands.jpgThe good news for Google fans is that it did much better than Yahoo (YHOO), where queries actually declined (per Comscore). After analyzing Yahoo's "Why We're Worth $40 a Share" business plan, we continue to think the search assumption is aggressive. We believe that by the end of 2009, Google will have 80%-90% global market share.

Citi's Mark Mahaney summarizes Comscore's report:

Core U.S. search query growth decelerated in February, growing 15% Y/Y vs. 23% Y/Y growth in January and 20% Y/Y growth in Q4. Large Numbers Law and PC Search maturity are primary factors, we believe.

Google Continues to Gain Query Share - GOOG's U.S. market share increases 70 bps M/M to a record-high 59.2% (up 540 bps Y/Y). Excluding the impact of DNS Error Searches now included in core MSFT, AOL, and Ask search results, Google share gains would have been modestly higher.

GOOG's U.S. query growth of 26% marked a deceleration vs. 37% growth in January and 40% growth in Q4.

Yahoo! Lost Market Share - YHOO's share declined 60 bps M/M to 21.6%, and represents another record low. Excluding the impact of DNS Error Searches now included in core MSFT, AOL, and Ask search results, Yahoo!'s share loss would have been somewhat less. In addition to the M/M share loss, Yahoo! search queries declined 5% Y/Y in February.

Microsoft's Share Dropped Slightly - MSFT share was 9.6%, down 20 bps M/M. MSFT's query growth decelerated from 16% Y/Y in January, to 9% Y/Y growth in February (or 7% Y/Y excluding the DNS inclusion).

Ask's Share Up Slightly M/M - Ask's share increased 10 bps to 4.6%, which remains relatively unchanged vs. historical trends, and an improvement vs. the two-year low of 4.3% recorded in December.

Mark also notes that Comscore's paid-click report--the one that started the Google panic last month--is due out on Thursday after the close.

See Also:
SEMs Say Spending on Google Still Strong
Analyzing Yahoo's Aggressive New Growth Plan



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12 Comments

Neek said:
So what else is new? The tide rises, and Google rises, while Yahoo sinks. The tide falls, and Google rises, while Yahoo sinks.

huh said:
Neek neeks a brain. The tide falls, and Google falls. Or maybe you didn't read the article.

Neek said:
The problem, huh, is that you only read it at face value, missing the point between the lines, and the outlook overall about GOOG's rise against YHOO, and therefore need to re-read the article:

"The good news for Google fans is that it did much better than Yahoo (YHOO), where queries actually declined (per Comscore). "

And in case you missed it:

"Google Continues to Gain Query Share - GOOG's U.S. market share increases 70 bps M/M to a record-high 59.2% (up 540 bps Y/Y)."

In other words, even when GOOG goes down, it's still going up. Get it?

Anand (URL) said:
http://www.labnol.org/internet/favorites/interesting-twitter-quotes-recently-spotted/2644/

Hal Feldan said:
February 2008 has one less day than last year. Guess what? That turns out to be about 6%.

Owen Byrne (URL) said:
The use of "bps" for basis points is a bit jarring to the techies in your audience. Unless of course Ask has some obscure "bits per second" metric.






kuro (URL) said:
今日みつけたサイトは賃貸 住宅収益物件不動産 賃貸賃貸マンション新築マンションもしっかりカバーしてありすごく充実したさいとでもちろん投資を目的の方やリフォームをしたい人もすごく参考になるだう。ところで今,SEO対策などいまはやっているがホームページ制作会社にいらいしてもうまくはいかないようだ。

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