Google Apps Already a $400 Million Business?*
TechCrunch's Michael Arrington cites a Google source who puts Google Apps revenue at 2%-3% of Google's revenue, or about $400 million. This up 10X from $40 million last year.
For paying Google App customers (small minority of all users), our understanding is that the price is about $50/user per year. So this would imply about 8mm users, which seems high*. But let's take it at face value for a moment.
$400 million is peanuts relative to Office ($18 billion) and Google ($17 billion), but it's still meaningful and impressive. The product didn't even exist three years ago. A stand-alone company offering Google Apps with $400 million in revenue would be valued at at least $4 billion, based on Salesforce.com's 10X revenue multiple.
Not bad for a product (Google Apps) that many people still consider irrelevant. Also not bad for a company (Google) that most people still consider a one-hit wonder.
If Microsoft doesn't view Google Apps as a disruptive technology that could eventually decimate the value of its most important business, it should. Nick Carr hears Microsoft is finally preparing to launch a Google App killer. For the sake of Microsoft shareholders, we hope so.
*UPDATE: So far, the SAI reader consensus is that TechCrunch's source is hallucinating. See below for logic.
See Also:
Microsoft to Launch Google App Killer, Buy Salesforce.com?
Microsoft in Denial: Google Threat is Classic Disruption (36 Comments)
Microsoft's Colossal Strategic Error: We Need to Be in Advertising
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no way does Google apps have 8mm users.
Maybe the advertising on Google Apps version of gmail... but I still doubt it.
I love Google apps and what they've done. Terrific program.
Google docs is currently absurd, except for very simple edit/share situations (blog posts, etc). If microsoft had released this, the twitteroshpere would never shut up about how lame it was.
@Jamestown -- We find calendar/email pretty good (if slow), but we use the *free versions* (switched from yahoo about a year ago). I would not pay per seat for this stuff (I'd switch back to yahoo first). Not sure how big your company is, and why it did not work for you (ours is small).
Google should offer a free car rental service too! I'd sign up for that (along with millions of others), and they could "support it" with ads shown on LCD screens in the seatbacks, on the car roof (integrating GPS targeting, of course). Or maybe youtube integration. With priuses. Then SAI could breathlessly write how google has cornered the car rental market. Kozmo.
Also, this bucket is up from $120MM last year, which means 50% growth rather than 10x. I think it is safe to say that the numbers are very high.
Possible Mike's source is hallucinating.