Apple Waiting For 3G iPhone Before Spain, Italy?

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/images/steve-jobs-200x150.jpgWith the addition of Austria and Ireland, Apple's iPhone is available in almost every big European market except Spain and Italy. What's the holdup? One guess: Steve Jobs doesn't want to launch in those countries until he has a 3G version of the iPhone to sell.

Why wait? Because Spain and Italy have higher uptake of 3G phones than the U.K., France, and Germany. So in Spain and Italy, Apple's current iPhone, which uses a much slower, "EDGE" network for mobile Internet access, might not be as big a hit.

In Spain, 33.4% of the 33.5 million wireless subscribers have 3G phones, according to research firm M:Metrics. In Italy, 36.3% of its 46.4 million wireless subs have 3G devices. That's way more than the other iPhone countries: France (15.4% of 45.5 million subs), Germany (20.1% of 48.5 million subs), the U.K. (24.3% of 46.5 million subs), and the U.S. (24.8% of 219 million subs).

When will Apple (AAPL) start selling the 3G iPhone? Our guess is in June, when Apple plans to roll out the "iPhone 2.0" software update, which adds business-friendly features and official third-party software apps. That would be a good time to update the phone's hardware features and launch some new countries -- all of which will help the company reach its goal of selling 10 million iPhones this year.

See Also:
Citi: Apple's iPhone Good For Games, Not Big-Business Email
Apple Affirms 10 Million iPhones, Says "Nuts" to Wall Street Bears
iPhone Sales Stunted? No, Apple Can Still Hit 10mm

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12 Comments

Martin said:
It will be interesting to see, which way Apple will use to introduce a possible 3G iPhone.I'm not very informed about the procedure with the FCC,but Apple will get a problem selling the current version from the time of introducing the 3G-Version.
Worst case would be,the customers stops buying the 1.0-Version and wait for the 3G iPhone.We will see.

John said:
The only difference is that Spain and Italy have a much higher prepaid mobile market share than postpaid (vs. UK, France and Germany).

3G has nothing to do with anything.

Dan Frommer said:
John, interesting. But why do you say that 3G doesn't matter?

John said:
Look at the data arpu numbers.

Millions of people could have 3G phones --- but if they don't spend the money on 3G services, then it doesn't matter.

It is interesting to see the US having higher 3G mobile phone penetration than the big 3 European countries.

garak64 said:
I live in LA and even though Edge is slower than WiFi surfing, it is tolerable. I can surf for a couple of hours and still have plenty of battery left to make calls and use iPod features.

If there is a 3G phone, it will be interesting to see what effects it has on battery life.

Mark said:
3G or not 3G that is the question.

Its is certainly not nobler in my mind to suffer the swings and harrows of outrageously slow (by comparison) downloads of EDGE vs 3G.

The Asian market is also 3G focussed and Apple will want to launch there too, sooner rather than later. Additionally, we know that Broadcom has developed 45nm lower power chips and Broadcom already supply Apple with chips for other devices. Regarding the FCC approval; - Apple doesn't necessarily need it to launch in other countries do they?

Look at the clues, the power consumption issue has been addresses, the market potential of the rest of the world way exceeds that of the sum total of USA, Apple purchasers DO upgrade to the next generation devices quite quickly (I have had 4 iPods in as many years) and there are millions of people hanging back for a 3G iphone (myself included).

Its not rocket science, its almost definitely Shakespeare and where there is a Will, there is a way!

Dean said:
I'm also waiting for the 3g iPhone, as i use 3uk network, which only works on 3g compatible handsets, i will unlock it and use it on 3. :-) the o2uk tarrifs are ridiculously priced, and i think they are all having a laugh in Ireland, its unbelievable how unfairly priced the iphone is for Irish customers.

Dag said:
I ditched a SonyEricsson 3G phone in favour of an unlocked US iPhone, and I don't really notice any worse real world performance when it comes to surfing on my daily commute.

But the user experience is of course much much better on the iPhone.

I wouldn't mind upgrading to an HSUPA-capable 3G iPhone, though, if Apple ever manage to launch the iPhone here in Scandinavia.

I really wonder why Apple is so slow in launching the iPhone around the world. My guess is that they take the most desperate operators first, those operators who are willing to throw kickbacks end percentages at Apple in order to attract customers or utilize their mostly idle phone networks.

I also wonder why Apple doesn't try to sell the iPod touch as a possible home phone, bundling it with some ip-telephony plan from Vonage or something like that, and offering an Apple Airport base station with a telephone jack in, and wifi telephony out wirelessly to the entire house. All apple needs to do is add a microphone and speaker to the touch, and SIP-protocol telephony support.


max said:
Dag,

that is a great idea for th eipod touch. I dont have a house line but it would buy the i touch for my gf (she has a house line) at least it would be sexier and you could surf the web also

my 2 cents

Roman said:
Hey Guys, Do any of you know what does it take to unlock the iphone? I just got one from USA as a present and when I put my SIM card in, it gives me a message to insert an unlocked and active SIM to activate the iphone. I am in Italy and by the sound of the articles above it doesn't look too good for me to get it working, right? I tried 3 different SIM cards and got the same message except for the network 3. That SIM card did not get recognized at all. Can anyone give me a bit of advice as to what to do? Thank you

Ben said:
I guess the same goes for Australia... mostly 3G network now across the country... nut no iPhone...!

smith said:

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