CNET's Video Caters To The Deaf -- And Google

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CNET is relaunching its on-demand video service: New features, new content, etc, etc, etc. One interesting twist: The videos will offer a closed captioning option.

This has two benefits: It's good for the hearing-impaired, obviously. But it's also good for CNET's Google rankings, as the captions act as metadata for search engines. Or as CNET EVP Joe Gillespie tells MediaPost,  closed captioning "turns into SEO honey".



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6 Comments




にっぽん said:
mac video converter is a good tool for mac-fans.

Local SEO Guide (URL) said:
This is a great move by CNET. With SEO you should look at every aspect of your business as potential meta data for search engines. I wouldn't be surprised if SIA could generate a few new readers just by listing the brand of the office coffee maker on the site.

dwight said:
Smart.

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