Adobe Flash Coming Soon To Apple iPhones? (ADBE, AAPL)

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/images/iphone.jpgMore than half a year after its launch, Apple's iPhone is set to get an app it should have had from the beginning: Adobe's Flash plug-in. GearLive reports that Flash support is "just around the corner" and could be introduced later this month alongside Apple's iPhone software developers kit.

Good news, if true. While the iPhone's Safari Web browser is one of its best features, its lack of Flash support means many features simply don't work. A plug-in for the iPhone means Flash files -- games, site navigation, videos, and yes, even advertisements -- should load the same on the iPhone as they do on a computer.

So what took so long? Not technology -- Apple's Mac OS X has supported Flash for years, and Adobe boasted yesterday that more than 450 million Flash-capable cellphones have shipped since the company started making its mobile version.

The real delay: Business negotiations. While Adobe gives away its Flash plugin for free on computers, it's tried to get mobile phone manufacturers and/or carriers to pay a license fee for each phone its software is installed on.

That may have helped Adobe generate some extra revenue over the years -- we've heard the company charges a license fee as much as $1 per phone -- but it has limited its market share. The free Flash plug-in is installed on some 99% of computers, but mobile research firm M:Metrics says just 14% of U.S. phones are Flash-capable.

See Also:
Five iPhone Apps We Can't Wait To Install
Two Must-Dos For Adobe's New CEO
How Palm Can Beat Apple's iPhone: The Flash Phone

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11 Comments

I must be in the minority, as this issue is a perennial favorite among the punditry, but I have never once found myself wishing that I had Flash on the iPhone. Maybe I don't visit enough crappy websites or have enough of an affinity for banner ads, but why exactly am I supposed to want Flash on my iPhone so badly? What exactly is the big draw here?

Flash may be a sweet, streamlined speed demon on Windows for all I know, but it is such a processor pig under OS X on both PPC and x86 chips, I can't imagine it would be any better under OS X on the ARM platform.

Now, I wouldn't be surprised to see a Flash player as one of the first native iPhone apps, but I think it will come from Adobe, and if they want $1 for each iPhone, more power to them. Let them sell the Flash player app through iTunes for $2 a pop.

I would be very surprised, however, to see Apple release any Flash capability as part of the core iPhone software unless Adobe can radically improve its performance and optimization.

Gruber agrees with me...

http://daringfireball.net/2008/02/news_flash_no_flash

taojones said:
Flash has the capabilities to make interactive games and animations like the one with Bush and Kerry that was so popular a few years ago. when stuff like that gets on the net people want to get the yuck value before everybody has seen it and its old hat. what sunrises me is the deviation from the model Adobe uses they generally sell the software to make the flash movies to content providers and distribute the players for free to increase the value of the software sale (i have laid out about 2500 dollars over the last 2 years to stay current with my adobe software)

Reid said:
I could be wrong, but won't this enable iPhone users to watch tv shows online for free? Hulu and the network sites use Flash players for their video clips. That would be the final nudge to finally get me on board.

"A plug-in for the iPhone means Flash files -- games, site navigation, videos, and yes, even advertisements -- should load the same on the iPhone as they do on a computer."
They'd load the same (or same-ish, since this would most likely be Flash Lite and not the full Flash 9 behemoth) but most current games designed for the desktop would be unplayable given the iPhone's touch interface.

David, I'm not going to get into a big debate about it, but there IS more to Flash than "crappy websites" and "banner ads". 1999 maybe, but times have changed.

Dick Applebaum said:
One interesting use of Flash is Y!Live, Yahoo's experimental "Live Video" broadcasting site:

http://fe101.live.ap.sp1.yahoo.com/

It would be nice to be able to surf this live content from the iPhone/Touch and AppleTV Take 2.


Ok, so Jib Jab cartoons, Hulu and Y!Live are the reasons that the iPhone needs Flash?

Considering that Google just said at the Mobile World Congress that the iPhone is generating 50x as much traffic as any other mobile device, I would suggest to you gentlemen that it is Adobe that really needs Flash on the iPhone, not Apple.

I totally agree with David Dugan....he's right on. I think that Flash will create more usability issues then HTML does at the size it is on the iPhone...hopefully, developers will use flash the way it should be used ...but really tailored for the iPhone size and functions. this would be a perfect site for the iphone...if tailored properly.

http://www.iweatherman.com

Jean said:
David,

Are you seriously questioning the value of broadening the material viewable by the iPhone? Although far from perfect, Flash is THE most commonly used tool for providing interactive content and video. As a web developer it is crucial that your content is viewable by the largest number of computers possible. Using Flash provides assurance that your website will be viewable regardless of platform.

Seems silly to even debate this...

@Jean... Yes, I am questioning the value of adding Flash to the iPhone, but not because I don't want to be able to view Flash content or broaden the material viewable by the iPhone, but because Flash is a processor pig even on desktop platforms, and I'm not willing to trade the iPhone's excellent battery life for the ability to watch Jib Jab cartoons. First and foremost, it's a phone, and battery life is very important.

It's the same reason that I have no interest in 3G for the iPhone until someone can develop a single integrated 3G chipset, which today does not yet exist, though I'm quite sure Broadcomm and others are working very diligently to get just such a low-power, integrated chipset into the iPhone this year.

As of yet, Adobe has shown no interest in streamlining Flash to run more efficiently even on the PPC and x86 platforms, much less ARM. If and when that happens, I'll welcome it, and so (perhaps) will Apple. Until then, it's not worth the trade-off.

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