'Quarterlife' Jumps To NBC, Bombs.

Michael Learmonth | February 27, 2008 12:20 PM

quarterlifeMySpace and producer Marshall Herskovitz say that "Quarterlife", the TV-like Web show, is a hit. But when the show jumped to an actual TV network last night, it flopped. NBC drew 3.1 million viewers for the show's national TV debut Tuesday night -- 43% and 48% less than CBS and ABC, respectively, drew during the same 10 pm slot (Fox doesn't broadcast nationally during that hour).

Most worrisome for NBC is that "Quarterlife" lost millions of viewers who watched the show that preceded it. Apparently more people would rather watch fatties than self-absorbed twentysomethings: NBC's "Biggest Loser: Couples" drew 7.4 million viewers at 9 pm, according to Nielsen.

Here's how "Quarterlife" stacked up against the competition at 10 pm:

  • NBC "Quarterlife": 3.1 million viewers
  • CBS "Jericho": 6.9 million viewers
  • ABC "Primetime": 7.7 million viewers

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15 Comments

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lian4 said:
I think it's about time a show deals with us 20 somethings: trying to figure out what we want to be, who we want to be, and most of all what's going to happen next. I liked the show and I think in time it could have a great following.
kitty kaufman (URL) said:
I watched the whole thing.
One, the girls need better hair stylists. Hair flipping is annoying and some hair cuts are in order.
Two, if they all could be just a little less self-absorbed, Marshall, you might have something here.
Three, just because Jericho and Primetime had more viewers means absolutely nothing. Some of the best shows in the past started slowly. Hell, Thirtysomething was not a hit out of the gate. Neither was Seinfeld.
After one primetime viewing, let's not slam the door on what seems to have promise.

I don't think it flopped.

Sean Reiser (URL) said:
someone needs to take into account the cost of buying quarterlife vs. creating a show. I suspect that it might have made more money then the other shows taking that into account.
Dina (URL) said:
I am assuming that you and every single one of your friends and family members are thin if you could make a crass and degrading description of the people on "The Biggest Loser". What is wrong with you? Extremely rude and insensitive to overweight people.
Dan Frommer said:
Good catch! Thanks
gordogekko100 said:
"proceeded" it? Don't you mean "preceded"???
Gordogekko100

"grammar is good"

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