Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

Newsweek's New Strategy: Become The Economist

NewsweekGoodbye.jpgThis week's Newsweek cover story, "The Religious Case for Gay Marriage," led readers to organize subscription-cancelling campaigns and forced Newsweek CEO Tom Ascheim to create a new email account to handle angry letters.

It was exactly the kind of response the new Newsweek wants, reports the Wall Street Journal.

Advertisement

Newsweek plans to cut staff, pages, and the number of copies it produces each week while adding more pictures and charged, opinionated copy in an effort to survive.

"We are trying to be more provocative," Newsweek editor Jon Meacham said.

The model is the opinion-driven Economist, which does not bother with expensive original reporting.

Readers unhappy with the changes should blame the Web, explains the Journal:

Advertisement

Weeklies have proven particularly vulnerable to the flight of readers and advertisers to the Web. So far this year, Time's ad pages are off 17% and Newsweek's down an estimated 21%, with one fewer issue this year, according to trade publication Mediaweek. In response, both Time, part of Time Warner Inc., and Newsweek already have cut staff and their rate bases in the past two years. US News & World Report announced this fall it will publish only once a month, its second retrenchment this year.

See Also:
PC Magazine Goes Out Of Print

Media
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account