Dell And Macy's Cancel Magazine Ad Buys, GM Plans To
- Dell canceled back cover ad deals with business magazines Fortune and the Economist. In total, Dell spent $52 million on magazines last year.
- General Motors plans to cut its ad spending by $600 million by 2012.
- Department store Macy's recently canceled all its magazine advertising for the first half of 2009.
See? That wasn't so bad. (Want a lollypop?)
See Also:
Investors Force Time Out Into Selling New York, Chicago Editions
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3 Comments
hehateme
said:
Dec. 03, 12:35 PM
WOW. What does Wal-Mart spend magazine ads? Maybe the SLAVE SHOP FROM ARKANSAS can save old media.
Julia
said:
Dec. 03, 1:08 PM
Wonderful. So how fast can the media convert themselves into banks so they can get part of the bailout...cause it ain't looking pretty for editors like me.
Pete
said:
Dec. 04, 10:19 AM
Is Dell dropping all print ads or just the C4 positions? This should be the last year of MSFT buying print as they aimed to be rid of print by 2010. Tech print will likely finish the walk off into the sunset in 2009.
hehateme
said:
Dec. 03, 12:35 PM
WOW. What does Wal-Mart spend magazine ads? Maybe the SLAVE SHOP FROM ARKANSAS can save old media.
Julia
said:
Dec. 03, 1:08 PM
Wonderful. So how fast can the media convert themselves into banks so they can get part of the bailout...cause it ain't looking pretty for editors like me.
Pete
said:
Dec. 04, 10:19 AM
Is Dell dropping all print ads or just the C4 positions? This should be the last year of MSFT buying print as they aimed to be rid of print by 2010. Tech print will likely finish the walk off into the sunset in 2009.
