CNN 'Hologram' Provider Gets Bought By News Corp. Sports JV

Dan Frommer | December 2, 2008 12:05 PM

Remember those bizarre "hologram" effects that Time Warner's (TWX) CNN used on Election night? They're now the property of a News Corp. (NWS) joint venture.

Sports data company Stats, a joint venture of News Corp. and the AP, has acquired the "hologram" provider, Israel-based SportVU, SportBusiness reports. A Hebrew report cited by PaidContent's Rafat Ali supposedly pegs the deal in the "tens of millions of dollars" range.

Ali explains the deal:

"From a sports perspective, its technology collects positioning data of the ball and participants within the playing field in real time, and then churns them to compile information and develop illustrations and scenarios in the playing field."

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2 Comments

Mike said:

Dec. 02, 12:31 PM

Am I the only one totally unimpressed with those 'holograms'. No one actually in the room could seem them. CNN simply inserted an image into a video signal. Hasn't that been done time and time again already, in most Sci Fi films and television advertisements? In terms of format I prefer a clear image used in cut away shots of people being interviewed as opposed to the blurry image of those holograms. Am I just being a luddite and missing something profound?

Dan Frommer (URL) said:

Dec. 02, 12:37 PM

Nope. They were silly. Let's hope they make more sense for sports.

CNN 'Hologram' Provider Gets Bought By News Corp. Sports JV

Dan Frommer | December 2, 2008 12:05 PM

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