Clearwire (CLWRD) Dumping Sprint's (S) 'Xohm' Name For WiMax Service
Why? Because Clearwire's "Clear" brand sounds a lot less silly. And unlike Xohm, it already has some traction. Per Google (GOOG) Trends:
Clearwire closed its $14.5 billion deal with Sprint last Friday. Other investors include Intel (INTC), Comcast (CMCSA), Google (GOOG), and Time Warner Cable (TWC).
Clearwire shares are up 2.9% today to $7.20.
See Also:
Sprint Loses A Key Executive
Sprint Nextel Still Winning The Mobile Internet Wars
New Wireless Deals, Tech To Shake Up Industry... Maybe, Someday
The article says that the new service will be called "Clear," yet your Google Trends compares "XOHM" to "Clearwire," which is the name that they are switching away from.
This doesn't make sense - why does it matter if Clearwire has more traction than XOHM, when neither of these names are going to be used in the future?
Although...it would be impossible to compare XOHM to "Clear," since Clear would return billions of irrelevant Google searches!