Where's Apple's Online Mac Software Store? (MSFT, AAPL)

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edelivery.jpgMicrosoft (MSFT) today launched a new U.S. online store, allowing anyone to buy software direct from the company.

One reason: Citing the rising popularity of cheap "netbooks" -- some of which don't have DVD drives -- Microsoft is offering electronic software delivery. Instead of waiting for discs in the mail, you just download and go.

(Microsoft is doing it smart, too: Get a new computer or need a fresh install, and Microsoft will let you re-download the software until support ends, typically a 5-year window.)

So Apple, where's your online Mac software store? The sexy MacBook Air doesn't ship with a built-in DVD drive and would be a perfect candidate for over-their-air software downloads.

Apple has obviously figured out Internet software delivery for its iPhones and iPods. Yet Apple only sells its Mac software -- Final Cut, Garage Band jam packs, iWork, Aperture, OS X, etc. -- on discs.

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13 Comments

Sumedh Jigjinni said:
Apple and Microsoft have very different business models. Microsoft users already know what they want so it's easy for them to go to the MS site now and just download the products they are looking for.

With Apple however, the Geniuses at the Apple Stores help educated customers about what types of software they need or could want. A website is not going to replace the friendly in-person rapport.

Also, the MacBook Air comes pre-installed with nearly all the applications a typical MBA customer would need. If they needed higher end programs like Final Cut, Aperture, etc., they would opt for a MacBookPro which includes an optical drive.

All that being said, I would love there to be an Online Mac Software Store or at least an extension of iTunes that enables software distribution.
John Blackburn (URL) said:
An online Mac store seems inevitable, especially since it will grow the secure marketplace for the paid software already appearing on the iPhone. http://watchingapple.com/2008/07/wondering-about-the-app-store-for-the-mac/
pk de cville said:
So Microsoft, where are your 2000 Windows Geniuses and when will you open your 250 retail locations?

; )
BrotherMaynard said:
I agree with what Sumedh Jigjinni is kind of saying. My guess is Apple wants people to get off their duff and go walk around its retail stores. You might not buy anything more than the software...but after experiencing the apple store experience...they think you will come back for more!
I know what you're talking about Eric ;)

But, don't ignore this: http://store.apple.com/us/product/MB624Z/A
Jim said:
Uh... go to the apple menu, Mac OSX Software..., this will open the browser and take you to

http://www.apple.com/downloads/


BTW.... it's been there for years.

Just a LITTLE BIT of research Eric would have kept you from looking like a total shill for MS.
Jim said:
"One More Thing"

Eric....

your assertion that iWork and other apps can only be purchased on disks is again, false. iWork and other apps can be downloaded, and purchased from the link above.

Again. Just a LITTLE BIT of research before publication would not make you look so, well, silly right about now.
simon said:
I back Jim, what an idiot for not doing the slightest bit of research (like, calling apple pr perhaps). this seems to happen a little too much on the web, surely they are not after page hits are they???
Al said:
I downloaded Apple Mac software online in the late 90's.

Microsoft is 10 years late with their innovation. As usual, nothing new there.
Thomcarl said:
Eric who? Just another internet hit whore.
Peter said:
I see 30-day trial downloads for Aperture, and for iWork. Exactly how does one download the full version of Final Cut Studio with no prior version installed, when a full version download is not readily apparent, and minimum system requirement for installation lists a DVD optical drive? Same goes for Logic Studio, and GarageBand Jam Pack Symphony Orchestra. Apple shipping and delivery methods make no mention of download options for first time installation (not upgrades) of Apple's professional applications or third-party applications like Adobe Creative Suite.
Peter said:
Follow-up:

Aperture trial download (http://www.apple.com/iwork/trial/). iWork trial download (http://www.apple.com/iwork/trial/). Final Cut Studio install requirements (http://store.apple.com/us_smb_78313/product/MA886Z/A#overview). Logic Studio install requirements (http://store.apple.com/us_smb_78313/product/MA797LL/A#overview). GarageBand Jam Pack Symphony Orchestra install requirements (http://store.apple.com/us/product/MA319Z/A#overview). Adobe Creative Suite buying guide (http://store.apple.com/us_smb_78313/browse/campaigns/adobe/cs4_buying_guide). Apple Store shipping and delivery options (http://store.apple.com/us/help/shipping_delivery).
Ted said:
Agree that Apple is late to the game here, and nice to see Microsoft doing the right thing for customers.

I don't see anywhere in the blogs or press releases where M$ is claiming that they are "innovating" or first to market with their downloadable software. It just gives customers choice between buying direct from them or still usign retailers.

There are obvious adv to buying downloadable software so let's at least give credit to microsoft for that. They aren't doing any harm to the customers by opening this online store.

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