Sirius XM Hits New Low: 20 Cents (SIRI)

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mel-karmazin.jpgBad day for satellite radio broadcaster Sirius XM: The company's shares closed down 13% today to 20 cents -- an all-time low.

Why? There doesn't seem to be any Sirius corporate news today, so we're pretty sure it's mostly a reflection of lousy growth ahead, the sad state of the consumer electronics business, and direct exposure to the self-destructing auto industry.

Out of curiosity: Would CEO Mel Karmazin consider a reverse split now? In July, he said it wasn't going to happen. But that's when Sirius (SIRI) stock was worth $1.61. Update: Yes, he would. Clusterstock colleague Joe Weisenthal points me to this Reuters article, which says Sirius is considering a reverse split to avoid potentially being delisted by the Nasdaq.

Anything else going on today? Let us know in comments or via our anonymous tips form.

See Also:
Sirius XM: Our Christmas Will Suck
Now He Tells Us: Sirius XM Sees Slower Growth Ahead
Sirius XM Hosed By GM's Bad News



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29 Comments

NooryOne said:
Mel Karmazin's only qualification to run Sirius XM is that he is Howard Stern's friend. He has had no new ideas to bring to satellite. And the economy is no excuse Mel. You are not running a real estate nor a financial company.
GlassHammer said:
Why so sirius?
Anthony J. Alfidi (URL) said:
Reverse splits won't help fundamentals. This might be useful if Sirius intends to raise capital in the markets over the next quarter or so. Otherwise the delisting will be merely postponed. Maybe they can try their luck with a PIPE.
Gordon said:
maybe time to change the model to the no-subscription advertising model?
John Wilson said:
Short Cable too.

ALL MONTHLY FEE BIZ MODELS

will get destroyed during this DEPRESSION
The monthly fee isn't the problem with Sirius. That's actually the good thing it has going.

It's the fact that most of its new customers are buying new cars. And most people aren't buying new cars anymore.

And there's a lot of places to get your tunes these days.
john said:
mel karmazin makes over $8 million a year..... why?
jim said:
Imus paid $6 per share, said mel was a genius. i love it, hope he goes broke. it couldn't happen to a nicer guy.
Wade said:
From day one neither company has reached the public..if Apple or Microsoft bought them they would be reborn, I tunes would then be down for the count.
MarcoV said:
I'm still trying to figure how in the hell they lost almost 5 bil (with a "B"!) over the last 3 months? They aren't spending on their programming or hardware or marketing... How can that be and what will their fourth qtr look like? Afterall, they still owe 1 bil in merger fees. Talk about upside-down!
Oh yeah, Wade? How?
what does XM offer? said:
I'm a big fan of radio, and on a lot of levels I would like Karmazan and XM to succeed. However, I just don't get how it's gonna happen.

A pay subscription to radio? Sorry, but I'm not in my car that much. And when I'm at work or at home, there are so many choices online now that why would I pay to subscribe to radio?

I think Karmazan hooked his wagon to Stern way too much. I was a huge fan of Stern back in his heydey (the mid 90's).

However Stern is old news now. His act is stale, and not only that he has become everything he once despised and ridiculed (ditching his wife for a model, always talking about where he goes and who's there, etc.). All the things that made Stern good and fresh and original are all gone from his act.

I'd love to believe in XM, but I can't find one compelling reason to do so. If there's no reason to believe in it, then the end result is fail. Sorry Mel, but you're fighting a losing battle here.

Please prove me wrong, if you can...


XMer in DC said:
I have been an XM Subscriber going on four years and with DC traffic and a daily commute of about an hour each way, I have genuinely enjoyed the programming that XM has offered as an alternative to the AM/FM dial. The messaging around the changes to programming this past week were abysmal. It is clear that Sirius laid off the XM people and are now running the ship in a more Sirius-oriented way, complete with DJ's, and tweaks to the format, even on stations like 70's on 7. I'm not a happy camper and now have plenty of alternatives, including my iPhone which streams from FineTune.com, LastFM and AOL Radio so I may join the ranks of those abandoning ship. Sorry, Sirius, you messed with a good thing!
johnnyrocket said:
How about cheaper or free plans? How about more content from real talent?

HOW ABOUT ACCESS TO *EVERYTHING* ONLINE, if you have a subscription.

How about ONE subscription for AS MANY radios as you own?

How about less clutter of 100% crap channels. ( the 40s music channel? What's that? )

How about network audio ( NBC, CBS, etc ) Or more cable channel simulcasting. ( Where's MSNBC? )

How about custom audio channels? Where you can setup your own shoutcast URL ( or whatever ) and beam it down to your car?

I mean, these things are all possible...Sat radio can't be a pay version of old radio...that's just dumb.
Gordon said:
arent there already commercials on this "pay" radio?
Alex said:
Here are my thoughts on Sirius XM Radio:

zzzzzzzzzzzzzzzzzzzz
Frank said:
Hey, I've been getting XM radio for two years, and I would NEVER go back to terrestrial radio. Especially if you're interested in any kind of talk radio, which otherwise exists only on AM. Have any of you ever listened to AM lately? There is NOTHING more obnoxious than AM radio ads. Nothing.

The whole point of XM is that it is subscription-based, so NO ADS! Plus the consistent, strong signal. I live in Boston, and I can't tell you how many signals fade at night, or are only receivable at night, or endure persistent static creep throughout the day. So you're really only left with three or four strong stations to choose from.

XM Sirius needs better marketing to promote its benefits, and needs to increase the variety of their content. Not within channels, but increase the variety of their channels. More niche.

BTW, I listen to the 40s music channel, Old-Time radio theater, the Dylan music hour, America Left talk, and American Standards (now Siriusly Sinatra). None of these things are available on standard terrestrial radio, at least not in a dedicated, concentrated form. 40s radio even plays news broadcasts from WWII between songs.

The problem with Sirius XM is there are too many rap channels, too many rock channels, too much duplication of mainstream music. Stop trying to duplicate free radio.

XM needs to embrace the Long Tail.

Dan said:
I agree the format change last week sucks, if I wanted to listen to some not talent hack talk I'll stop paying and just listen to terrestrial. The only thing missing is them saying caller #8 wins two tickets to the non-smoking show at the Chuckle Hut. Also, the same songs every four hours?? Engineer, press the shuffle button and get out of the way.
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Roger said:
!Sold out! of Sirius stock on 11/19/08 when it hit .19c I'm Done with it!! I hope they make it...But it's not a good investment right now. Now I will have to play catch-up with other stocks.
Tom said:
We have had Sirius since 2003, have it in all of our cars, the house, the patio and take a boombox with a Sportster camping and to the beach - be it in Mexico (all the way down to San Carlos!) or the US. We like that anywhere we are we can listen to the same channels any day or night. We would never go back to terrestrial radio and don't mind paying for service. There are so many stations, that if you don't like whats on, change it. I like that they will dedicate a station to a single artist for a time and also have many, many celebrities as DJ's on the radio. Hopefully the stock will come back up and the new company will not go under.

On another note - Madison rocks! She makes listening to the radio quite amusing.
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