Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

Nowhere To Run: Business-To-Business Ad Rates Dropping Too

Business-to-business ad plays are supposed to be the safest during slowdowns -- the cockroaches during the nuclear winter. During the last online advertising bust, the survival of Alan Meckler's Jupitermedia seemed to prove the theory.

Advertisement

But this time, ad rates at the B2B bellwether are falling like everywhere else. We know because while Jupiter traffic's been flat, revenue per advertiser dropped 29.6% in the quarter ending September 30, according to ComScore and the company's latest 10-Q filing.

Squish!

jupiter-ad-spend.png

JupiterTraffic.png

Disclaimer: I used to work Jupitermedia.

See Also:
Ad Net Rates Dropped 11% In The Third Quarter

Premium Ad Rates Down, Too

Media New York
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account