Business-to-business ad plays are supposed to be the safest during slowdowns -- the cockroaches during the nuclear winter. During the last online advertising bust, the survival of Alan Meckler's Jupitermedia seemed to prove the theory.
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But this time, ad rates at the B2B bellwether are falling like everywhere else. We know because while Jupiter traffic's been flat, revenue per advertiser dropped 29.6% in the quarter ending September 30, according to ComScore and the company's latest 10-Q filing.
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Disclaimer: I used to work Jupitermedia.
See Also:
Ad Net Rates Dropped 11% In The Third Quarter
Premium Ad Rates Down, Too