Microsoft's Secret Plan Revealed: Copy Facebook

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Granola-thumb.jpgAre we finally seeing the results of "Project Granola," Microsoft's post-Yahoo plan to grow its online services "organically?"

MSN, MSN Live, Windows Live or whatever Microsoft calls its consumer-facing online services these days will soon begin to roll out features similar to those you'll find on Facebook, Brian Hall, general manager of Microsoft's Windows Live (ah hah.) business  told the Wall Street Journal:

Among the changes are new features that closely resemble features on Facebook, the popular social-networking site, that make it easier for users to keep tabs on the activities of friends on the Internet.

Microsoft will make it easier than it has in the past for users to maintain a single list of online friends, from which they can address emails, send instant messages and view activity updates through the new Facebook-like "feed" feature that shows, for example, new photos that friends have posted online and short messages they've broadcast through Twitter.

Guess a $240 million investment at $15 billion valuation in a $4 billion company ought to get you something.

See Also:
Microsoft's Windows 7 Another Dud? (MSFT)

Photo: Adry Long



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20 Comments

Annalise said:
eZanga’s social network, HopOnThis.com has refreshed the way they distribute content, and added a way to build and maintain relationships along with expanding your online community. They reward registered users with points to use toward cash and prizes just for interacting on the site. Some of the ways to earn points are updating a blog, inviting a friend, and adding a picture. They also offer features such as page personalization, drag-and-drop features, unlimited space for photos, and much more. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.
J White said:
To be fair, Microsoft is actually a large part of the development force behind Facebook.
TheNetAvenger said:
Does anyone actually do reporting or just like to make crap up because they don't get technology?

http://www.microsoft.com/Presspass/press/2007/oct07/10-24FacebookPR.mspx?rss_fdn=Press%20Releases

Microsoft Live and Cloud services are about as far from the basics of facebook as you could imagine.

Facebook for example works with the MS Live and cloud services, and MS is not trying to reinvent facebook in anyway.

If you would like a real tech reporter, I have a few hours I could spare...

Geesh.
David E said:
For all the Microsoft bashing bloggers and writers like this do, they are still a financial juggernaut who has exactly ZERO rivals when it comes to their war chest.

I love Google and believe they have and will continue to dominate web advertising. I have an iPod and while its a cute device, Apple business products for real world applications? Please.

At the end of the day, my business and my competitors' business applications entirely run on Microsoft products. The same can be said for hundreds of thousands, if not millions of other corporations can say the same thing.

There's no question in the last 5 years Microsoft has stagnated at coming through with truly innovative products. However, after Bill Gates stepped down, you can see new leaders emerging.

If you have no faith in a visionary like Ray Ozzie or in someone like "Dr. Flakenstein," you truly have gulped the anti-Microsoft Kool Aid one time too many.

John Colorado said:
facebook is cool.
John Colorado said:
facebook is cool.
Michael Scott said:
Mark Zuckerberg is a thief, so is M$.
jake la moore said:
>Does anyone actually do reporting or just like to
>make crap up because they don't get technology?


ding ding ding. most of these articles are an imbecile's spin of a press release. say what you will about the national enquirer, but at least they have real reporters who do leg work. unlike these guys, who sit around and 'react' with uninformed dribble like this.
YouGov (URL) said:
This will never work for Microsoft, they just don't have the brand image for it
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