Netflix's Blu-ray Tax: $1 Per Month For HD Movies (NFLX)
Netflix tells us it's adding the surcharge for all subs who are classified as Blu-ray members, which means they have a setting turned on for their account that defaults their rentals to Blu-ray discs over standard DVDs.
Who does this include? If you've ever added a Blu-ray disc to your rental queue -- and haven't turned this setting off since then -- you're considered a Blu-ray member, according to a Netflix rep. So if you want to continue receiving Blu-ray discs by default, do nothing, and Netflix will add the $1/month surcharge beginning next month. If you don't want to receive Blu-ray discs, and don't want to pay $1/month extra, you can turn the feature off in Netflix's account control panel.
See Also:
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Besides, the type of customer that dominates the participating bloggers on netflix are probably the types that are low margin (ie, users renting more than 6 per month, especially if they are new vs. catalog titles).
Effect on NFLX: positive to neutral.
i'll wait for downloads (before dvd/bd release) on the Playstation Network (like HANCOCK)