How Bad Will The Ad Market Get? Time To Get Out The History Books

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Look, we don't want to pile on, because like everybody else, we have had a very jittery last few days (adding that CNBC monitor to the office has most definitely not helped). But just in case anyone was still harboring hope that the whatever-we-want-to-call-it won't crush the ad business, here's a helpful/depressing chart from Lehman/Barclays, which illustrates the linkage between ads and the wider economy for the past 48 years:

ad recession chart.png

Depressing anecdote from the present tense: An ad industry exec we met with today tells he's now hearing about ad networks seeing Q4 cancellations. So. Time for some black humor to cheer you up for the rest of the day. If you're time-strapped, perhaps because you have to race home and decide what to do with the remainder of your 401(k), we're offering it in two different lengths. Enjoy.


Job Market 2009 - Watch the top videos of the week here

 

See Also: Hey, Do You Think This Economy Stuff Will Hurt The Ad Business?

 



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9 Comments

David Ulevitch (URL) said:
Think you could make that chart any smaller or more difficult to read?

Alas, can't make it wider.

Michelle Lee said:
Interesting chart - which Lehman report is this from?

Lehman's (now Barclay's) Anthony DiClemente distributed this am in advance of a conference call he hosted on the ad market. Cheery title: "Advertising Outlook 4Q08 and 2009: Is There No Silver Lining?"

sarra (URL) said:
How Bad Will The Ad Market Get? Time To Get Out The History BooksMB2-632You're a failure. riff raff! these people give me the creeps. riff raff.

livia (URL) said:
How Bad Will The Ad Market Get? Time To Get Out The History Books 吡虫啉 I've got nothing to lose. I know what you mean. Open your eyes! Open your eyes! Can't you see that he's cheating on you?

640-802 How Bad Will The Ad Market Get? Time To Get Out The History Books Let me take a look-see. Give me a look. How did it come to this?

alwyn (URL) said:
Get off on the wrong foot. I'm not leaving until I see you. Be there be square. 640-802 / 70-271 / 646-363 / 642-373 / 642-552 / 70-642

Martin D'souza said:
The premier seller of jordans and buy air force ones and information on acne.

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