"Typosquatting" Makes Google $32 Million A Year
When people make that kind of mistake, it's often to Google's benefit says Harvard professor Ben Edelman. Clever entrepreneurs buy up common mispellings and then fill the pages with Google Adsense ads. Edelman figures that by serving more than a million such pages with ads, Google makes an extra $32 million to $50 million a year. Edelman describes the practice as "typosquatting" and has helped bring a class-action suit against Google over the technique.
Google told the Industry Standard: "we believe that these claims are entirely without basis, and we are vigorously defending ourselves." This seems fair. Google, after all, is not itself buying up the typosquatting domains--it's just helping to monetize them. But $32 million to $50 million does pay for a lot of travel and TGIF parties at Google's Mountain View campus
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Professor Edleman believes that "typosquatting" could put him on a similar trajectory as that achieved by Professor Shiller with "irrational exuberance". At the very least, he thinks he can score some coeds with it.
On the other hand, it is nice to see that Harvard is providing Ben with a regular paycheck. Perhaps he'll stop trying to grab money from the ad networks with his bullsh*t "use my programs or I'll publicize your ways to the press on my blog."
I know for a fact it was "easy" to game google >= 2 years ago, and I'm sure the techniques have gotten more sophisticated as the arms race continues.
"we believe that these claims are entirely without basis, and we are vigorously defending ourselves"
Tells clearly the greedy nature of the company that wants to make money regardless of how ugly the means be. Please, don't tell me with over 20,000 smart brains Google couldn't differentiate from sites with substance and domains that have no other primary purpose but to make money on people mis-typing. Isn't an algorithm for that a minuscule subset of their search algorithm?
http://www.google.com/domainpark/
What else would you suggest go on parked pages? Generally the parked page has ads for the real site anyway.
You'll note it's an auto-generated portal to dozens (hundreds?) of portal pages running adsense.
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