Will Google Make Scanbuy A Mobile Barcode Winner?

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Looking at the bigger picture on Optical Reading with Mobiles. This is a relatively new application and the majority of articles provide only part of the picture.
QR is a world standard code but, in fact, so is a DataMatrix as is a 1d Barcode, familiar to everyone.
The reason QR was adopted in Japan was because of their Kanji (extensive alphabet) so a 'larger' code was needed and Japanese phones were fitted with a switchable Macro Lens to be able to read it at a reduced size.
As QR has been used there for some time it would seem to many that QR was the only answer - however, GS1 who are a leading force in code standards would and do only suggest 1d barcodes and DataMatrix for example on packaging.
A QR is 60% bigger than a DM, not a whole lot of difference you may think, but size matters when using the codes in many business scenarios.
Both QR and DataMatrix are also able to be read by one reader - i.e. there isn't an issue there particularly and in fact they can be in colour too (if necessary.)
The 'other' codes are proprietary codes so will have limitations i.e. requiring special readers, and if you aren't the developer of the SDK not necessarily the best direction for the long term.
Finally, but I'd be delighted to explain more on the subject, whilst the codes will I believe play a huge part in Mobile Marketing for the future, no one is going to make money by simply linking to url's.
The business solutions are already providing profitable results, marketing will benefit when there's enough codes to make it something the public can see and use in everyday life - and the codes need to work cross-media to maximise the opportunities for agencies and their clients.
May I just add that RFID which is an excellent technology for specific application and NFC it is however limited as it can only reach say 10-20% of channels, however, combine it with an Optical Reader like UpCode and you reach 50%+ more channels like newspapers, tv etc. and that's another opportunity to release a huge potential for Mobile Marketing - Just a thought :-)

http://www.upcode.co.uk

Actually Scanbuy is the better product. It can read all of the codes you mentioned, and it can also scan EZcodes. Neoreader and Qode are inferior products owned by an inferior company which is just about bankrupt.

What are there 50 billion shares outstanding?

We've been seeing a lot of innovation on this camera phone to internet theme within the last few months. There's Nokia's Point & Find. And among startups 2 recent news makers were: Mobot and Thrrum.

http://blogs.zdnet.com/mobile-gadgeteer/?p=658
http://www.mobot.com/
http://www.thrrum.com/en/

http://news.yahoo.com/s/prweb/20080129/bs_prweb/prweb660163_2

Bar code seems to be just the beginning. These other newsmakers are exploring farther beyond.

Whoever wins among these mobile software companies, this trend should definitely make the camera phone manufacturers winners for sure.

"Blackberry users will have the ability to scan and read EZcodes providing instant access to a wide variety of information and digital content."

Ezcode is a proprietary code. Ezcode is not standard. Google's ZXing reads 2d open standard codes (QR). Google's ZXing will soon read Datamatrix codes. Scanbuy only promotes Ezcode codes in the U.S.

I believe Google will join the Mobile Codes Consortium (MC2). Tim Kindberg (HP) and Dr. Frank Muller (Gavitec) are the founders of the MC2.
OMA, GSMA, MC2, Google,...,are working in the same direction.