Survey: Strike Sending TV Viewers Online
WPP media buying firm MindShare produced a survey attempting to measure what -- if any -- impact the writers strike is having on TV viewing. Their takeaway: 60% of viewers said their favorite shows are in repeats, and half said they're changing their viewing habits because of it.
The top alternative activity to television was spending time online, followed by watching more DVDs. But here's why we don't put too much stock in a poll like this: the 1,000 adults surveyed Jan. 11-14 were polled online, and presumably more inclined to be entertaining themselves online anyway.
The top alternative activity to television was spending time online, followed by watching more DVDs. But here's why we don't put too much stock in a poll like this: the 1,000 adults surveyed Jan. 11-14 were polled online, and presumably more inclined to be entertaining themselves online anyway.
I also enjoy going to the library and checking out DVD's from the ever growing DVD stacks. They have Video tapes at the library too but I have one too many bad experience with my video tape machine eating up older video tapes which is the main reason I got my first DVD player to begin with.