Apple's U.K. iPhone Carrier Sweetens Deal. Sales Slumping? (AAPL)
The handful of iPhone owners in the U.K. just got a better deal: Exclusive carrier O2 is unexpectedly juicing their iPhone subscriptions. The Guardian reports that iPhone subscribers on £35 and £45 plans are now getting up to three times as many calling minutes and text messages as their original plans called for. For example, £35 subs, which the paper says make up "the bulk of the user base," now get 600 free minutes each month instead of 200.
Offering up free minutes and text messages doesn't cost O2 much, and probably wouldn't ding the kickbacks that Apple gets each month from the carrier. But O2 also phased out a £55 monthly plan, moving those subscribers to a £45 monthly plan -- which could mean smaller subscriber kickbacks for Apple.
Regardless, this continues to support theories that Apple's phone isn't doing overwhelming overseas. Earlier this month, the FT reported that Apple and O2 sold 190,000 iPhones in the U.K in their first 8 weeks of sales, missing even the carrier's public -- read: conservative -- estimate of 200,000 sales.
Related: Apple UK iPhone Sales Below Plan
Offering up free minutes and text messages doesn't cost O2 much, and probably wouldn't ding the kickbacks that Apple gets each month from the carrier. But O2 also phased out a £55 monthly plan, moving those subscribers to a £45 monthly plan -- which could mean smaller subscriber kickbacks for Apple.
Regardless, this continues to support theories that Apple's phone isn't doing overwhelming overseas. Earlier this month, the FT reported that Apple and O2 sold 190,000 iPhones in the U.K in their first 8 weeks of sales, missing even the carrier's public -- read: conservative -- estimate of 200,000 sales.
Related: Apple UK iPhone Sales Below Plan
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I covet an iPhone, but until I can get one free with my contract or pay for one at a reasonable price (£300 tops) and use it with my own carrier, then no. Simply no. And of all my techno pals I only know of one user...
Shame really. The touch is great
THAT'S where the iPhone prevails. I think that people are intimidated by it to a degree... and they just need to get their hands on it.
Another thing which ticks me off (as an APPL) shareholder... is that the supposedly educated salespeople at the AT&T store actually tried to talk me OUT of the iPhone!
They told me it wasn't good for business usage. They told me blackberry would be a better option. Well, let me tell you, all the guys at my company who have blackberries - are chewing at the bit to convert to the iPhone.
Their web usage looks like crap
The display is too small
Their email works the same way (but iPhone is cleaner looking)
the tiny keypad stinks...
Again... I love my iPhone. I'm a HEAVY user (4000+ min a month + hundreds of emails and thousands of text messages). Put your hands on one, and you'll love it after about 3 hours of using it.
Now for the bombshell... most everyone forgets that the iPhone is software based... and that means new features are being added all the time. Your average cell phone may go through a firmware update here or there... but actually adding new - full featured options to the average cell phone doesn't exist.
On the iPhone it does.
I will never need another phone.
I will never want another phone.
(and frankly - I'm not that loyal to any piece of technology... so what I'm saying is truly unbiased)
-B
See our post on the matter:
http://www.broadstuff.com/index.php?/archives/699-Some-things-in-life-are-predictable.......html
I'm also betting the iPhone's lack of 3G network access -- pretty much standard on other phones -- is hurting sales.
I guess Britons just aren't used to paying for a phone and a contract together. One or the other, yes, but both is quite rare.
The sorry state of the iTunes Store for anything but audio probably isn't helping.