Why Google Wants Microsoft-Yahoo

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microsoft-yahoo-click.jpgStartups and their funders are fretting about a dried-out M&A pool in the wake of Microsoft-Yahoo. But in a thoughtful post, Marc Andreesseen tells them to quit worrying and get on with their work. And while he doesn't say so explicitly, he also does a nice job of explaining why, protestations aside, the Google guys are pumped about this deal.

Suppose the takeover bid succeeds. You're looking at probably a year of government approvals, followed by at least a year of integration.

You can't speed up the first part, because that's up to the government, and they don't react well when you scream "hurry up!" at them. And you don't want to speed up the second part, because integrating two companies of the scale and scope of Microsoft and Yahoo is an absolutely enormous undertaking and you want to make sure you do it right, or you're not going to get any of the benefits.

In practice, that will be two years in which both Microsoft and Yahoo will most likely be considerably less aggressive on rolling out new products and new initiatives -- because the key people at both companies will be consumed with the merger.

And here's a variation on the theme, courtesy of Mr. Scoble.

See Also: Google's New Credibility Problem
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8 Comments

Curt Monash said:
If the Google guys are really pumped, they shouldn't be. http://www.texttechnologies.com/2008/02/03/microsoft-yahoo-synergies/ lays out the case why they should worry.

I know I have a bit of a software analyst's bias here -- in the software industry, mergers HAVE worked historically. But I think that's what's relevant here.

CAM

Ian Macfarlane said:
I disagree - although they may be distracted a bit for a while, the combined company is a much more serious threat to Google. I've written about this in much more detail - http://blog.netrank.co.uk/yahoo-to-be-purchased-by-microsoft/

Tom B said:
Google wins either way, but if the deal succeeds 1) MSFT is history 2) Yahoo is history. I'll miss Yahoo.

Simon L Kelly said:
YHOO Should take Goog Search now,so YHOO can remain a Pure Portal Play with Top Content keeping them @ No.1. Maybe a MVNO Model like Virgin/Sprint deal in some European & Asia/Pacific Countries gaining more revenue that way High Margin for YHOO.

Simon,Australia

E:mavenglobal@gmail.com

techtrends said:
its sure that google is going to loose this battle

techtrends said:
its sure that google is going to loose this battle

techtrends said:
its sure that google is going to loose this battle

Mirek said:
Historically only 50% of mergers work for the other half they fail miserably, for example, Time Warner & AOL= complete failure. I wouldn't be surprised if Yahoo & Microsoft fails if the deal goes through.

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