TiVo: Everyone Liked E*Trade's Ads (ETFC)
Last night reeling E*Trade went ahead and dropped more than $4 million of its turnaround budget on two 30-second Super Bowl ads. A risky call, given the circumstances, but the TiVo nation, at least, was impressed. Data released by the DVR company shows users spent a good bit of Sunday night watching E*Trade's spokesbaby barf on his keyboard, again, and again, and again.
It's the second year TiVo has released its most-watched ad stats, culled from an anonymous sample of 10,000 TiVo users: and it showed the ad certainly amused some people. Of course, we have no idea whether it conveyed any lasting or helpful brand impressions. AdAge's Bob Garfield also gave E*Trade high marks, but the ad didn't rate among USA Today's panel of 234 volunteers wired with "ad meters" to gage their response -- the ad didn't make their top ten.
The Super Bowl's most-viewed ads according to TiVo:
E-Trade: "Baby" (spitting up)
Pepsi Co: "Justin Timberlake"
Doritos: "Mouse Trap" (user-generated)
Coca Cola: "James Carville and Bill Frist"
Ice Breakers: "Carmen Electra"
Earlier: E*Trade's Turnaround Plan: Two Super Bowl Ads
E*Trade: Better Disclosure, Needs More Cash
E*Trade Bounces Off Bottom. Buyout Imminent?
It's the second year TiVo has released its most-watched ad stats, culled from an anonymous sample of 10,000 TiVo users: and it showed the ad certainly amused some people. Of course, we have no idea whether it conveyed any lasting or helpful brand impressions. AdAge's Bob Garfield also gave E*Trade high marks, but the ad didn't rate among USA Today's panel of 234 volunteers wired with "ad meters" to gage their response -- the ad didn't make their top ten.
The Super Bowl's most-viewed ads according to TiVo:
E-Trade: "Baby" (spitting up)
Pepsi Co: "Justin Timberlake"
Doritos: "Mouse Trap" (user-generated)
Coca Cola: "James Carville and Bill Frist"
Ice Breakers: "Carmen Electra"
Earlier: E*Trade's Turnaround Plan: Two Super Bowl Ads
E*Trade: Better Disclosure, Needs More Cash
E*Trade Bounces Off Bottom. Buyout Imminent?
mirc mırc mırç mirç mirc indir mirc yükle mirc yukle türkçe mirc mirc indir mirc islami sohbet kelebek kelebek script kelebek sohbet kelebek mirc chat çet cet çet odaları sohbet kanalları sohbet odaları kameralı sohbet kameralı chat sohbet eğlence
mirc sohbet odaları sevgili arkadaş arkadaş bul arkaraş ara oto araba şarkı sözleri astroloji ikinci el telefon gazete gazeteler günlük gazeteler marifetname bedava domain ücretsiz domain benimurl parça kontör parça kontör radyo dinle bedava blog ücretsiz blog