News Corp Trying to Mount Yahoo Bid (NWS/YHOO)
TechCrunch reports that
News Corp is also frantically trying to put together a competing bid for Yahoo,
with the help of private equity firms*. This makes sense, given News
Corp's previous interest in trading MySpace for a big Yahoo equity
stake.
With only a $60 billion market cap, News Corp has the same problem that other traditional media companies do: It can't afford to do the whole deal. It could certainly provide some funding, relationships, and expertise in exchange for some equity, however. So far, TechCrunch says, there are no takers.
*And TechCrunch should know. Its stunning CEO, Heather Harde, used to be SVP of M&A at Fox Interactive Media!
NEW: Could Private Equity (or News Corp) Actually Stop a Microsoft-Yahoo Deal? Probably Not
See Also:
Hold Everything! We May Get Another Yahoo Bidder!
Bidding War for Yahoo? We Doubt It
Microsoft Insider on brand, retention, competitive offers, and Yahoo reaction
Complete Coverage: Microsoft's Bid For Yahoo!
Microsoft Conference Call: No Color on Yahoo Reaction
Analysis of Microsoft Bid for Yahoo: Brilliant Move, Deal Going Through
Microsoft Letter to Yahoo Board
Financials:
Microsoft Yahoo Online Division: Combined Financial Performance (including cost synergies)
Microsoft Pro Forma Financials (Post Yahoo Deal)
With only a $60 billion market cap, News Corp has the same problem that other traditional media companies do: It can't afford to do the whole deal. It could certainly provide some funding, relationships, and expertise in exchange for some equity, however. So far, TechCrunch says, there are no takers.
*And TechCrunch should know. Its stunning CEO, Heather Harde, used to be SVP of M&A at Fox Interactive Media!
NEW: Could Private Equity (or News Corp) Actually Stop a Microsoft-Yahoo Deal? Probably Not
See Also:
Hold Everything! We May Get Another Yahoo Bidder!
Bidding War for Yahoo? We Doubt It
Microsoft Insider on brand, retention, competitive offers, and Yahoo reaction
Complete Coverage: Microsoft's Bid For Yahoo!
Microsoft Conference Call: No Color on Yahoo Reaction
Analysis of Microsoft Bid for Yahoo: Brilliant Move, Deal Going Through
Microsoft Letter to Yahoo Board
Financials:
Microsoft Yahoo Online Division: Combined Financial Performance (including cost synergies)
Microsoft Pro Forma Financials (Post Yahoo Deal)




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This kind of opportunities come once in a lifetime, and Rupert is aware of that and he's rallying everyone to the cause.
And is really so preposterous? News Corp. has wanted to do something with Yahoo for more than a year. If Microsoft gets Y, that's it--all gone. If you were Rupert, wouldn't you at least call up your bankers and PE buddies and explore the idea? Wouldn't you at least take a desperate Jerry Yang's call?