Sprint Nextel (S) Bombs Q4, Cuts 4,000 Jobs, More Coming
Has Sprint Nextel finally hit bottom? This morning, the No. 3 wireless carrier released Q4 subscriber stats so pitiful that they were even below Wall Street's reduced expectations.
Last quarter, during the busy holiday shopping season, Sprint lost 683,000 "post-paid" subscribers -- its most valuable customers, which have long-term contracts and pay bills each month -- almost three times the 250,000 that the Street estimated they would lose. Post-paid losses are especially damaging, as those customers probably signed on to two-year contracts with archrivals AT&T and Verizon Wireless, and will be hard for Sprint to win back.
Sprint also lost 202,000 less valuable, pre-paid subscribers during Q4. These losses were only marginally offset by a net gain of 500,000 wholesale subs via "virtual" carriers like Virgin Mobile, 256,000 Boost Unlimited subs, and 20,000 subs via affiliate channels. Still, a disaster of a quarter/year for Sprint, which finished 2007 with 53.8 million subs, just 600,000 more than it started the year with. (Meanwhile, AT&T and Verizon Wireless grew by millions of subs each quarter.)
As WSJ reported last week, Sprint is also cutting costs: The company will start by slashing 4,000 jobs and 4,000 third-party distributors, and will close 125 (8%) of its company-owned stores. Sprint expects this will save $700 million - $800 million by the end of this year.
And more cuts could come soon: In a note this morning, Goldman Sachs wireless analyst Jason Armstrong said these cuts were probably decided before new CEO Dan Hesse took his post last month. "He has historically been aggressive on cost cuts and conservative on guidance, so look for more reductions when he finalizes his plan," Armstrong said.
Related: How Sprint's New CEO Can Turn Things Around
Sprint WiMax Still On Track For April Launch
Last quarter, during the busy holiday shopping season, Sprint lost 683,000 "post-paid" subscribers -- its most valuable customers, which have long-term contracts and pay bills each month -- almost three times the 250,000 that the Street estimated they would lose. Post-paid losses are especially damaging, as those customers probably signed on to two-year contracts with archrivals AT&T and Verizon Wireless, and will be hard for Sprint to win back.
Sprint also lost 202,000 less valuable, pre-paid subscribers during Q4. These losses were only marginally offset by a net gain of 500,000 wholesale subs via "virtual" carriers like Virgin Mobile, 256,000 Boost Unlimited subs, and 20,000 subs via affiliate channels. Still, a disaster of a quarter/year for Sprint, which finished 2007 with 53.8 million subs, just 600,000 more than it started the year with. (Meanwhile, AT&T and Verizon Wireless grew by millions of subs each quarter.)
As WSJ reported last week, Sprint is also cutting costs: The company will start by slashing 4,000 jobs and 4,000 third-party distributors, and will close 125 (8%) of its company-owned stores. Sprint expects this will save $700 million - $800 million by the end of this year.
And more cuts could come soon: In a note this morning, Goldman Sachs wireless analyst Jason Armstrong said these cuts were probably decided before new CEO Dan Hesse took his post last month. "He has historically been aggressive on cost cuts and conservative on guidance, so look for more reductions when he finalizes his plan," Armstrong said.
Related: How Sprint's New CEO Can Turn Things Around
Sprint WiMax Still On Track For April Launch




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No love lost here. About four years ago Sprint lost our office as a customer [only 10 accounts/lines, but still, we were customers.]
How did that happen, my experience with Sprint customer service. The CSR, and eventually his supervisor were rude, condescending and they had an attitude that said "if you don't like it, too bad. We are Sprint, we are big and you can't do anything about it."
So I told the Sprint supervisor to just cancel the accounts and we would suffer the early termination fees.
After that I saw in blogs and forums that people were swearing off Sprint, never to go with them again and rating them the worst.
I am no expert, but if you piss off your customers they will retaliate by taking their business elsewhere. Sprint not only lost our accounts, but the 15 or so people whom have asked for my recommendation on a carrier have been told under no circumstances to sign up with Sprint.
So Sprint got to display some attitude with me back then, but it cost them about 25 accounts over time. Maybe I am the exception to what is going on with Sprint, but I don't think do.
AT&T is next. I am seeing lots of negative posts about their customer service.