Obama Effect: ABC News Claims 1M Downloads Of Facebook App

Michael Learmonth | January 7, 2008 6:38 PM

barack_obama.jpg
ABC rang in huge Nielsen numbers for its ABC News/Facebook debates Saturday night. But we're more interested in the fact that ABC is claiming that more than a million Facebook users have downloaded ABC News' U.S. Politics application.

We were skeptical from the start of the deal. And were more skeptical as we watched ABC News try to cater to Facebook nation with lowbrow surveys (sample head-scratcher: should marijuana be legalized?). But looks like it worked.

In early December, ABC's Facebook app was being downloaded at a pace of 10k per week; then something happened. What was it? Barack Obama's upset win in Iowa last week? Obama, after all, is the undisputed king of Facebook, with 206k "friends" this week, up 19.6% from last week and more than triple Hillary Clinton's 61k?

Meanwhile, we are just as surprised by ABC's ratings for both debates: 9.36 million tuned in for the Democrats and 7.35 million for the Republicans according to Nielsen Media Research on what is usually a sleepy Saturday night. Previous attempts to tie youth-oriented web hits (YouTube and MySpace) with Presidential politics have generated underwhelming numbers. What was different this time around?

Earlier: Ron Paul Wins Seat In ABC/Facebook GOP Debate
ABC News Seeks Younger Viewers, Relevancy With Facebook

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Is it fair to assume the jump was caused by the fact that we've finally entered the primaries? It's ridiculous that the election cycle is over 2 years, and until Iowa, none of it truly seemed real. I will say the excitement around Obama is tangible.
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Cali, politicians can get celebrity profiles, available via Facebook Pages and generally intended for businesses. Pages are not subject to 5k restriction.
Cali Lewis said:
Did something happen to allow a person to have more than 5,000 FB friends? I thought that was the cap. Could you mean that he has a group with 206k members?

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