Nielsen: Google, Yahoo, Losing Search Share To MSN. (Not A Typo)

Peter Kafka | January 18, 2008 6:04 PM

Interesting news to dump late on Friday: Nielsen's newest search share rankings show Microsoft gaining at Google and Yahoo. Google and YHOO saw their share drop 1.4% and .2%, respectively, while MSFT jumped 1.8% between Nov. and Dec., 2007.

All of this is newsworthy, because we've become used to watching GOOG's search share march inexorably upwards, while its competitors stumble. But it in addition to the usual caveats -- this is one research firm, and one set of month-to-month data -- the Nielsen data comes with a new asterisk.

Last fall, the firm made changes to its tracking panel, which it says resulted in "more granular reporting, increased accuracy, an expanded Internet universe and more advanced tracking." That sounds great, but the downside is that the company says it means we can't compare its pre-Nov. 2007 data with anything it's done before. Which essentially means that if we want meaningful trend data from Nielsen, we're going to have wait several months.

In the meantime, go ahead and enjoy these apples-to-apples comparisons, for what they're worth.

+----------+-----------+----------+-----------+-----------+----------+-----------+
|          |           DECEMBER 2007          |           NOVEMBER 2007          |
+----------+-----------+----------+-----------+-----------+----------+-----------+
| Provider |  Searches | Share of | Searches/ |  Searches | Share of | Searches/ |
|          |     (000) | Searches | Searcher  |    (000)  | Searches | Searcher  |
+----------+-----------+----------+-----------+-----------+----------+-----------+
| Google   | 4,062,536 |    56.3% |      37.9 | 4,253,794 |    57.7% |      40.8 |
| Yahoo!   | 1,273,688 |    17.7% |      22.4 | 1,317,919 |    17.9% |      23.7 |
| MSN/Live |   995,899 |    13.8% |      31.7 |   880,550 |    12.0% |      27.8 |
| AOL      |   339,761 |     4.7% |      15.2 |   332,385 |     4.5% |      14.7 |
| Ask.com  |   159,529 |     2.2% |      10.0 |   195,848 |     2.7% |      10.5 |
| My Web   |    70,630 |     1.0% |      10.4 |    87,001 |     1.2% |      12.6 |
| Comcast  |    34,715 |     0.5% |      10.1 |    39,257 |     0.5% |      10.4 |
| NexTag   |    29,019 |     0.4% |       2.9 |    27,714 |     0.4% |       3.1 |
| AT&T     |    25,159 |     0.3% |       9.1 |    29,244 |     0.4% |       9.2 |
+----------+-----------+----------+-----------+-----------+----------+-----------+
Source: Nielsen Online, MegaView Search

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mh497 said:

Jan. 27, 1:01 PM

Google has 50%+ market share in search. Apple dominates the portable media player space. The Blackberry and iPhone are the smartphones of choice. The WII is the winner in the latest generation of consoles, not to mention the DS and PSP.

Microsoft will make incremental gains in all these areas (mainly by spending a lot of money and pricing their offerings cheaper, or using giveaways), but overall they always look a day late and a dollar short.

Sachin said:

Jan. 20, 2:38 PM

Well, I am not surprised. Big G is not as big as the M$

Karter said:

Jan. 20, 1:59 AM

M$ has a sea of changes coming in its Live suite and it will probably hit the market in a full fledged fashion sometime in late '08 - early '09. The impact will be truly felt by the market then. The recent GOOG over-taking M$ scare (not in the search space) has led to so many changes in M$'s online game plan. The above data, which looks like a seasonal blip, is just the tip of the iceberg.

Nielsen: Google, Yahoo, Losing Search Share To MSN. (Not A Typo)

Peter Kafka | January 18, 2008 6:04 PM

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