Garmin Flashes An iPhone Killer -- Meet Nüvifone (GRMN, AAPL)

Dan Frommer | January 31, 2008 10:24 AM

garmin-nuvifone.jpg
Forget rumors about a Dell GPhone: Apple has a new, real competitor to worry about in the high-end smartphone business. Garmin, the GPS navigation company, is working on a new gadget called the Nüvifone, which is set to ship in the third quarter. Expect to see a lot of buzz around this phone at the 3GSM mobile conference next month in Barcelona.

Like Apple's iPhone, it has a large, touch-sensitive LCD screen, email, text messaging, Web browser, music player, etc. Unlike the iPhone, it has GPS navigation software, a video camera, and connects to super-fast "3G" data networks. Things it can't do: Play movies or TV shows from Apple's (AAPL) iTunes store.

And unlike other would-be iPhone killers -- like anything running Microsoft's Windows Mobile -- Garmin (GRMN) seems to have done a nice job building a simple, attractive user interface. We're eager to learn more.

See Also: The iPhone Effect: Sucky Software Won't Cut It

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Entasis said:
I like what I've read about this phone. Garmin already has me with their other products, and I am not interested in viewing TV or movies on my phone so the Nuvifone is serious contender as my next replacement mobile phone. I also like that it does not come off as "trendy." Garmin has an upper-hand with its GPS, and they are no slouch when it comes to useful equipment as attributed by those who use their equipment in the aviation, motorcycling, automobile, and outdoor recreation areas.
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Nice Garmin photoshop - taking a screensnap and placing over the screen of a non-functioning machine - as we have witnessed since 2000 with "ipod killers," anyone can do that - now creating a useable UI or even surfing on the internet with a sluggish OS? Um, yea. They have yet to release a GPS screen that isn't washed out and low res - they should set the bar lower and just try and take out Casio first - then talk.
KenC said:
This device still falls in the category of vaporware. We don't have a working UI, we don't have a working device. The drawings show a device that has a tiny battery, and it's supposed to power a GPS radio?!? It'll last 2 hrs with that thing on.

So, Moto is rumored to be getting out of handsets, Palm is dying a slow death, and Garmin is supposed to be able to trump them?!? Are people nuts?
Bob said:
The story says, "Garmin, the GPS navigation company, is working on a new gadget called the Nüvifone, which is set to ship in the third quarter."

The phrases "working on..." and "set to ship in the third quarter..." mean there's no actual device yet. Assuming that all works out well for Garmin, this new device will almost certainly be competing against the NEXT version of the iPhone, not the current one. Competing against the 2007 version of the iPhone is a tall order for most companies, but competing against the late 2008 version will presumably be even more difficult.

In terms of the media coverage, we're talking about announced vaporware that's at least six months out competing with unannounced vaporware that's merely predicted. How is this "journalism"?
Dan Frommer said:
Hank, maybe. But all I can say about the developer story on Palm OS is that it SUCKS. Would be very interesting if Garmin's phone supports Flash -- unlike Android, iPhone, etc., a flourishing dev community that already exists.
Hank Williams said:
It looks interesting, but I must say I wonder what the OS is. I feel like in this time frame if you don't have a developer story you are toast, because in 2009 these devices will be seen (again) as pocket computers/communicators not just phones.
mark said:
Garmin makes a decent UI for its GPS, and they can even do mp3. So there's a chance that the UI will be okay.

But one thing Garmin likely won't have: multi-touch. Go use an iPhone, and you'll realize there's a big difference between touch and multi-touch.

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