Apple's Real Growth Story Is Intact (AAPL)

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macbook-air.jpg
Apple's Macworld hangover continues, with investors and fanboys disappointed that iPhone sales fell short of some (crazy) whisper numbers and iTunes sales flattened. Even the impressive MacBook Air was dissed as "too expensive," and Apple's stock has gotten smashed.

Here's what everyone's missing:
  • The key driver of Apple's growth over the next year will not be the iPhone or even its iPod (and it certainly won't be iTunes). It will be Macs.
  • Macs still account for half of Apple's revenue, and except for the relatively tiny iPhone, they are Apple's fastest-growing product line.
  • The Air demonstrates that Apple is still at the forefront of sexy design prowess, which will increasingly be the most important determinant of computer choices.
  • The Windows world is eroding, with more and more companies allowing employees to choose their own PCs.
Bottom line, Apple's Macs are cleared to make even more impressive share gains in 2008. With half of Apple's revenue still derived from Macs, this will have much more of an impact on the bottom line than iPods or iPhones. Despite the impact of short-term "Macworld effect" bets, in other words, the Apple growth story is very much intact.

See Also: Silicon Alley Insider Macworld Coverage
Christmas Present for Apple Bulls: Macs Cleared for Takeoff
The Macworld Flipside: Apple's iPod Sales Growth Slowing
Holiday Mac Sales "Ginormous"
Macworld: Steve Jobs Announces Super-Thin MacBook Air
Macworld: Apple Has Sold 4 Million iPhones



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Brian Minrun said:
Huh, TrutyhSeeker huh? Probably never used a real OS--like say Unix. Which is what OSX is built on. Toy my ass. You are a moron.


TruthSeeker said:
It's just incredible how mac fanatics like Blodget can see a prune and think he's smelling a rose. Under any rational evaluation that can even be dreamed of the Apple air is like every other Mac: a second rate machine that has to be armed with 3rd party software that enables it to run Windows to justify its existence. I am so sick of hearing these nut cases bash the operating system that 97% of us use very happily everyday. When Apple dropped computer from its name why didn't they add the word Toy so they could accurately describe themselves: "The Apple Toy Company".

sjp said:
A full Apple laptop and iPhone line refresh as well as deals with China should be happening throughout the year...

JTBE said:
It seems to me that they wanted to take advantage of the exposure to showcase the 'Air' exactly to push it as their 'prototype', much like auto makers show nice coupes knowing perfectly well that in the end people will stick with sedans.
What's interesting is the series of innovations and design clues that are in the MBAir that will eventually find their place in future MBPros, and then MBooks: and this will boost sales. It's only a matter of weeks before macbook pros are unveiled.

Henry Blodget said:
And 34% is just the unit growth. Revenue was up 40%!

Just as important, that's 40% growth on half the business. iPods only account for a quarter of the business (a third if you throw in iTunes). iPhones, meanwhile, are a rounding error, and will be for most of 2008

Hank Williams said:
Ok, you win. 34% is huge.

Still, I predict that Apple is going to become a Motorola scale player in the phone biz in the next 24 months. Of course that may say more about Motorola than Apple :)

Dan Frommer said:
Hank: Check our our handy AAPL Google Spreadsheet. In the Sept. quarter, Mac laptop unit sales were up 37% y/y, and total Mac unit sales were up 34% y/y. Meanwhile, iPod sales were up just 17% y/y. Analysts are even more bullish on Dec. quarter Mac sales, but are lowering their iPod sales estimates. The Mac is a bigger deal than you think.

That said, I think the iPhone will be a HUGE future growth driver ('09 and beyond), but only because of service revenue.

Hank Williams said:
"The key driver of Apple's growth over the next year will not be the iPhone or even it iPod (and it certainly won't be iTunes. It will be Macs"

huh?

Just curious, what is the current year over year mac growth rate is currently? Not being snarky here, I am too lazy to look it up and I am sure you know.

Whatever it is, it is hard for me to believe that if Apple is successful (as it seems to be) in taking over the smartphone category, that Macs will be where the major growth comes from.

PCs are a legacy, slow growth business. And yes, Apple can gain market share. But I am guessing any growth here will be single digit. Not bad for such a big business, but phones are a big business too. if Apple is selling at a 7m unit run rate that is where *all* of the future growth of apple is. They will ad new models, lower price points and hit the lower end of the market. I bet they go up market too. I am guessing that happens this year, or close thereto.

I guess by tying your comments to growth within the next year you have an out, but as I see it most of their growth as a company is going to come from being a phone company. You may have to go *slightly* outside that 12 month window to see it. But if I am handicapping their stock, thats why I am long Apple, not Macs.

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