Amazon's Amazing Kindle Sales: Really?
SAI's Jonathan Kennedy, reporting on Amazon's Q4 earnings call, says that AMZN execs are over the moon about the Kindle, the much-hyped e-book reader they launched last fall. Jon's paraphrase:
We do know people who are interested in seeing the demo Kindle that Amazon was kind enough to give us last fall. But again, that's because they've never seen one. And after we show them ours, it generally gets a oh, that's nice reaction -- not a oh man, I gotta get one of those!
So, SAI readers, help us out: Do you want to buy a Kindle? Have you bought a Kindle? Do you know anyone who's bought a Kindle? Let us know in comments below.
Update: Amazon buys audio book pioneer Audible for $300 million; obvious bundling possibilities with the Kindle, which already sports a crude MP3 player.
Kindle is outpacing our expectations, working hard to increase number of units we can supply. Super excited by strong demand.This is the second time Amazon execs have said Kindle demand has caught them off-guard: They ran out of the $399 reader before Christmas. But we remain confused by this report and every other anecdote we've heard about the Kindle's supposed must-have attributes. Who is buying the Kindle? And what are they doing with them? We've never seen one in the wild, nor do we know anyone who's purchased one, or know anyone who knows anyone who's purchased one.
We do know people who are interested in seeing the demo Kindle that Amazon was kind enough to give us last fall. But again, that's because they've never seen one. And after we show them ours, it generally gets a oh, that's nice reaction -- not a oh man, I gotta get one of those!
So, SAI readers, help us out: Do you want to buy a Kindle? Have you bought a Kindle? Do you know anyone who's bought a Kindle? Let us know in comments below.
Update: Amazon buys audio book pioneer Audible for $300 million; obvious bundling possibilities with the Kindle, which already sports a crude MP3 player.
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I am amazed by people who can't figure out a way to hold a Kindle without hitting the page direction buttons accidentally since there are dozens of comfortable ways both in and out of the cover to hold it while reading without accidentally pushing the page direction buttons. Speaking of buttons I did look at and play around with a Sony reader at Borders and really didn't like the smaller page direction buttons they were very distracting to find unless you kept your hands frozen on them. The buttons are great and do make the reading experience seamless once you take the 30 seconds or so to fine a way to hold it (hints use the bottom third - use the case - use the entire right side where the column is that the sliding cursor travel).
I didn't buy the Kindle to look good or because it won design awards I bought it to read and purchase ebooks. But as far as looks go I think it looks fine and the size, shape, color and design actually make it disappear after you start reading. I'd rather have function over form any day.
The reason people say they don't see people using the Kindle in public is because people who use them are using them with the cover on. The cover nicely disguises Kindle to look like an appointment book. Which is fine by me because then I am not interrupted to do a demo presentation and can continue to read instead.
My positives (some of which Sony has too - but not all):
eInk screen - really legible
6 font size choices
ability to add SD card to increase number of ebooks on it
ability to highlight text and add a note
wireless purchases on the spur of the moment so long as you are in Whispernet area
best sellers and recent books at prices typically $2 to $5
cheaper than Amazon's sales price.
Boston Globe now available - no paper mess, on Kindle when I wake up, well organized
ability to put books from several other sources onto it and read them - mnybooks, feedbooks, ebookwise, gutenberg - etc.
never have to connect to a computer (again so long as you are in Whispernet area)
I liked my Kindle so well that I bought one for a friend's birthday and she loves it too. Also plan to buy another as a birthday present for my spouse. So that's 3 sales to me alone.
There are a few things I'd change, but in general--I don't find it ugly, and it's like holding a paperback, but better. I like the buttons. At this time it won't replace my phone, mp3 player, or computer, it's not meant to replace them. Nor do I need or want it to. In my opinion comparing ebooks to these devices isn't even less productive than comparing apples to oranges.
It's all in what you value. I really like to read--the Kindle gives me a whole library in the size of a paperback book. Comparing it to other ebook readers is valid. But for me unless an ebook reader, has something like Whispernet, and a selection of books as great as Amazon's, it will be a non-starter--even if it's cheaper, more beautiful, or has a touch screen.
I was paying $50/month and $40/month respectively for home delivery of the NY Times and the WSJ. I have since canceled both and now pay $15/month and $10/month, respectively - a $65/month savings. Um, that's insane!
Despite the really bizarro ergonomics, half-baked UI/navigation, and crappy battery life... I'm addicted. I get palpitations if I think I may have misplaced it. Physical media is so last year. Everyone is going to have something like this in the not too distant feature. Just not this version of it.
All the neysayers of Kindle appear to be people who haven't used one. Everyone I know who has used it loves it.
I blogged about my first impressions here: http://lenedgerlydotcom.blogspot.com/2007/12/re-kindling-love.html
I can make suggestions for improvement from my viewpoint. For example, I would prefer a slightly larger device with a landscape screen. That is what most electronic devices make us used to. Amazon may have gone a bit too far in trying so hard to emulate the look and feel of a physical book.
That said, I am over the moon about my Kindle and the way it has changed the way I access and read printed content.
For January's Independent Reading, each 5th grader had to read a book on the American Revolution. So in his class, he went to the Kindle store, found 4-5 appropriate books, downloaded and read the first (sample) chapters of a couple of them, picked the one he wanted, bought it, and had it in his Kindle. The whole process took about 10 minutes. (The actual purchase and download took about 1 minute.)
The Kindle is more than just a portable book, it is a bookstore-on-demand that can be accessed anywhere.
About once a week, he'll buy a book at school for assignments or just general interest reading. I know about it immediately since Amazon emails the purchase info to me (the credit card account holder). I love knowing what books he is getting, even before picking him up from school.
Now, for most people this instant access to books is probably not worth the $399 initial cost. Even for a print-loving family like us, the Kindle is an indulgence more than a necessity. Fortunately, as prices drop and features improve (please lose that huge Next Page button!) I think that Kindle 2.0 or 3.0 will be a wider success and become more of an iPod-like necessity for those who like to read.
One more bookstore-on-demand story: Today he and his mom went to see an author speak at a local college. While they were driving there, I was at home. It occurred to me he hadn't read the author's work, so I went to the Amazon Kindle store on my PC, and ordered two free sample downloads. I called him in the car and said, "Hey, turn on the Kindle's wireless, I just sent you some samples of the author's work." I thought that was pretty cool, to be able to send him books (or excerpts, in this case) on demand.
Has anyone heard or know of a time frame for recieving a kindle after ordering?
Thanks
I received my Kindle last week and I am very happy with it. I have since ordered a second for my teenage daughter (she paid for it with her own money) - my wife and son are still thinking about it.
When I show my Kindle to other people that read books (the classic AMZN customer base) and have good incomes - they get very excited and 2 of six have since placed orders. Don't expect people who don't enjoy reading books to get excited about Kindle, just as people who don't care for music don't buy iPods. I suspect that avid book readers also have higher incomes than average.
For those who confuse what Kindle does with what an iPod Touch or iPhone does - .
I would not even try to read a 300 page book with my iPhone.
- too much screen manipulation, battery life not strong enough, screen size too small, not comfortable for reading a book outside, etc..
Fo me, reading on the Kindle is better than a paper book - I can change the font size to make it more comfortable to read (which means I can read more quickly), if there is a reference to something I want to understand more about - I go immediately to Wikipedia or find the dictionary definition. There is less to carry around. I have been having good experience reading the NY Times and WSJ and magazines on it as well.
A big factor that has not received much press is that I can read a new book for free through the first chapter and then decide if I want to read the rest before I buy. I am not the type of person to read a chapter in a store before I buy - these people are rare.
If a book is recommended to be I can get a free sample immediately to remind me of the book and to try out - paper books don't allow this.
The cost of new books is much less than hardcover (typically $9.99 there is no sales tax or shipping charges)and lower than paperbacks.
For content, in addition to the paid works on AMZN, there are over 25,000 free and legal public domain books (e.g., the classics used in High School and College).
Putting my own content on the Kindle by USB or SD flash is free, or I can send it by wireless for 10 cents. Their is no monthly service charge.
Don't place too much weight on Steve Jobs comments - he reserves his praise of products to Apple.
It's got a lot of features that I really don't care about (audio playback, browser, etc) but as an eBook reader, it rocks. The included wireless connectivity allows me to find, purchase and begin reading a new book in moments.
*That's* the real upside to the Kindle.
Regards,
-jf.
--
John Federico
http://www.newrules.com
Cheers
No, I don't have one, too expensive for me, I'm doing OK with Audible on my iPod thanks.
I have yet to see anyone using it on the subway (I transfer across a few major lines as well, so I always kinda pay attention the adoption trends of gadgets).
http://waytooearly.firstround.com/2007/11/ebooks---no-lon.html
The Kindle:
1) clunky
2) black and white only.
3) Heavy-handedly "DRM-ed"
I bet they didn't REALLy sell many. You can read beautiful, COLOR text-- AND listen to music and surf the web-- on an iPod Touch, at a similar price point. You'd have to be extremely techno-clueless to throw money away on a limited device like the Kindle-- unless I'm missing something?
Bob
I have read comments that some people find the trasnsition from one page to the next to be jarring because it is re-drawing the screen. I notice it and wish that it did not happen, but I quickly got over that.
The huge major advantage for me is that when I travel for business or personal reasons I like to bring books along and they are usually very bulky. I always bring more books that I can read. Now with the Kindle I have something that I can slip into my bag that is very thin, very light and readable in almost any light.
The ease of use of the wireless combined with Amazon's one click made it incredibly easy to buy a few books within minutes of starting the Kindle up. A 500+ page book was on the Kindle in the blink of a eye. You have to admit that is pretty cool.
The Amazon Kindle is not perfect. It may not be a miracle of design for the design snobs among us, but on a practical level it will make it easier for me to read more and waste less time waiting around in airports.
Anyway, back to the Kindle: I know one guy who bought one because he buys everything, but for the most part, even early adopters would be repelled by the device. The physical design flaws has been highlighted sufficiently by others (well, everyone, actually) -- in this regard, Amazon could have taken several lessons from Sony, who at least know how to make a device that is attractive. But the other limitations, including the funky DRM, the uselessness of the device for web content (unless your idea of a good web experience dates back to 1998), the inconvenience of the device for browsing your own Word and PDF documents (do you still have to email them to yourself?), all these are compromises that only the nerdiest among us would be willing to put up with.
Until e-Ink can do color and make reading rich content a pleasurable experience, I think ebooks will remain niche. In the short term, I would sooner start with the Sony device, add WiFi (I'd rather find my own hotspots -- or better, do a deal w/T-Mobile -- and transfer free PDFs and get the NYTimes, etc., for free) and better web page syncing, and then I'd consider one of these devices.
Really, I love it.
She loves the wi-fi downloading aspect, but hates the horrible locations for advancing pages -- exactly where you hold the darn thing, so the pages keep flipping back and forth while you read it.
I tried it myself, and found it unbearable.
She thinks she'll eventually get used to it, but it's unacceptable to me. It is horrible product design. They should be ashamed of it, to be honest.