Search Share: Google Gaining, Everyone Else...

Peter Kafka | December 11, 2007 8:32 AM

Lest you think we're overly hard on IAC's Ask.com, take a looksee at the new search share rankings from Hitwise. They show IAC's offering stuck at 4.63% last month, down from 4.76% in October and barely up from a year ago, when it had all of 4.23% of U.S. searches. The best we can say about Ask: At least it's budged in the right direction -- both Yahoo (YHOO) and Microsoft's (MSFT) MSN have shrunk in the last year.

Any guesses about Google's performance? Didn't think so.
hitwise.jpg

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asserted said:
> Yet, the asterisk in this chart says these numbers exclude live.com searches.

asterisk says exactly the opposite.
so yes, microsoft's search in all its flavors is down by 30% in just 1 year (yeah, that's % of % value).
Mattydread said:
Something's funny about this: Microsoft hasn't used the domain search.msn.com for a while now. All requests going to that URL redirect to live.com. Yet, the asterisk in this chart says these numbers exclude live.com searches.

So I suspect Microsoft's numbers may not be as bad as this chart purports to show.

That said, no gain--and perhaps a loss--of market share after 4+ years (program started in 03, launched in early 05), and, yes, billions spent, is just pathetic.

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