BurstMedia, Ad Network, Reports Contract Cancellations

|

Burstmedia BurstMedia, a US and UK ad network that trades on London's AIM, says it will miss targets for this year because of ad contract cancellations since July 30 (release, via Reuters).  This news joins a long list of small but potentially significant warning signs about the online advertising market.

In its latest release, Burst noted that it had seen "higher than anticipated ad campaign cancellations" and that 2007 performance would "likely to be below current market expectations."  Burst has been struggling, so bullish analysts will undoubtedly chalk this up to company-specific problems.  A later sentence, however, torpedoes this theory:

"Since the 30 July trading statement, a number of ad campaigns within the Burst Network have been cancelled, principally as a result of customer budget constraints." (our emphasis).

The 2000 ad crash began exactly this way: anecdotal reports of weakness from minor players that were dismissed as "isolated" and "company specific"...followed by a shockingly rapid fall-off at the major players over the next two quarters.  History rarely repeats itself exactly, but if we are indeed headed into an online ad recession (which we think we are), we expect that this is precisely how it will look.

See also: National Ads In Recession; Google, Yahoo, et al Not Likely to be Spared 
Online Ad Recession Watch: Tracking the Signs



< Prev. Story
Next Story >

3 Comments

123 said:
如果要說世界有沒有一種不可或缺的東西那我想情趣用品就是一種,他不但增加情趣還增加我們的生活樂趣,夫妻間的新鮮度也都靠情趣用品所以我想它真的是一種很好的東西,晚上就讓我們享受情趣浪漫的夜晚吧,夫妻或者是男女朋友在一起久了情趣早就沒有了,別想要換女友只要換個情趣用品就可以了,各國的情趣精品做的都很好,但是我們台灣的也不錯情趣用品很精緻,老婆今晚我就要情趣,那天經過情人歡愉用品,裡面賣的東西真的很便宜,或是去情惑用品性哥也都有很多好東西,另外情人用品性哥也滿推薦的,最實在的情趣用品

AIO交友愛情館,情人歡愉用品,美女視訊,情色交友,情人用品性哥,視訊交友,辣妹視訊,美女交友,性愛,嘟嘟成人網,按摩棒,震動按摩棒,微調按摩棒,情趣按摩棒,逼真按摩棒,G點,跳蛋,跳蛋,跳蛋,性感內衣,飛機杯,充氣娃娃,情趣娃娃,角色扮演,性感睡衣,後庭區,SM,潤滑液,情趣禮物,威而柔,香水,精油,芳香精油,自慰,自慰套,性感吊帶襪,情趣用品加盟,跳蛋情人娜娜,情人節禮物,情人節,吊帶襪,辣妹視訊,美女交友,情色交友,成人交友,視訊聊天室,美女視訊,視訊美女,情色視訊,免費視訊聊天,視訊交友,視訊聊天,AIO交友愛情館,嘟嘟成人網,成人貼圖,成人網站 AIO交友愛情館,情色,情色貼圖,情色文學,情色交友,色情聊天室,色情小說,七夕情人節,色情,情色視訊,情色電影,色情網站,辣妹視訊,視訊聊天室,情色視訊,免費視訊聊天,視訊聊天,美女視訊,視訊美女,美女交友,美女,情色交友,成人交友,自拍,本土自拍,情人視訊網,視訊交友90739,生日禮物,情色論壇,正妹牆


Dean Wormer said:
Perfect storm for VLCK et al. Mortgage meltdown and FTC.

Join the discussion