Bug Labs Unveils 'Open-Source' Mobile Gadget

Dan Frommer | August 15, 2007 8:15 AM

Bug Buglabs Flatiron-based Bug Labs showed off some components of its mix-and-match mobile device last night -- and it looks pretty cool. Bug is building what it calls "open-source" hardware, a gadget for which anyone can mix and match features, design new hardware components, write software applications, and re-sell.

Founder Peter Semmelhack showed us a prototype logic board with two removable add-ons: a motion sensor and a digital camera (pictured; click for bigger image). Bug has about 100 components in mind, ranging from communications systems like wi-fi to keyboards and LCD screens, and will roll them out gradually when it starts commercial sales this fall. The company hasn't ironed out pricing yet, but Semmelhack says a starter kit should cost somewhere in the hundreds of dollars.

Semmelhack says Bug will initially target gadget hobbyists/engineers, a market he pegs around 40,000 people. But Bug's long-term commercial success will likely depend more on how useful their lego-like mobile gadget is to companies looking to build hundreds or thousands of devices based on its platform.

Update: Bug's Jeremy Toeman has posted some photos from last night's event on Flickr.

See Also:

Bug Labs: You Have to See it To Understand
Bug Labs Mystery Deepens: "It's Not Anything Like the iPhone.  It's more Like Ning"
Our Analyst Understands Bug Labs!

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Peter Semmelhack said:
Thanks for coming Dan. It was great to finally meet you.

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